W342 – Marketingmanagement - Promotion/Advertising

Modul
Marketingmanagement - Promotion/Advertising
Marketingmanagement - Promotion/Advertising
Modulnummer
W342
Version: 2
Fakultät
Wirtschaftswissenschaften
Niveau
Bachelor/Diplom
Dauer
1 Semester
Turnus
Wintersemester
Modulverantwortliche/-r

Prof. Dr. rer. pol. Ralph Sonntag
ralph.sonntag(at)htw-dresden.de

Dozent/-in(nen)

Prof. Dr. rer. pol. Ralph Sonntag
ralph.sonntag(at)htw-dresden.de

Lehrsprache(n)

Englisch
in "Marketingmanagement - Promotion / Advertising (engl.)"

ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)

Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)

Projekt
in "Marketingmanagement - Promotion / Advertising (engl.)"

Prüfungsleistung(en)

Schriftliche Prüfungsleistung
Modulprüfung | Prüfungsdauer: 90 min | Wichtung: 100% | wird in englischer Sprache abgenommen
in "Marketingmanagement - Promotion / Advertising (engl.)"

Lehrform

It takes place in the form of lectures, exercises and self-study.

Lecture with discussion of practical examples (like seminar)

Self-study exercises are processed with partners and presented

Further, the self-study consists of reading magazines. For self-study in addition to current literature scripts are provided.

Medienform
Keine Angabe
Lehrinhalte/Gliederung

Basics

Communication

Advertising Effectiveness

Positioning

Concept of Advertisements

Aspects of Ethics

Media planning

Public relations

International advertising

Qualifikationsziele

Students have basic and advanced knowledge in tasks, methods, processes of communication policy.

Students can apply marketing-related knowledge on business issues, can even develop or modify marketing concepts and marketing projects themselves.

Students may evaluate and develop concepts, processes and results in the field of marketing, especially communication policy.

Students have the competence to anticipate and to implement according to the dynamics in the field of communication policy in business context and companies.

Sozial- und Selbstkompetenzen
Keine Angabe
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen
Keine Angabe
Fortsetzungsmöglichkeiten
Keine Angabe
Literatur
  • Dannenberg, Marius; Wildschütz, Frank; Merkel, Stefanie: Handbuch Werbeplanung. Schäffer Poeschel
  • Back, Louis; Beuttler, Stefan: Handbuch Briefing. Schäffer Poeschel
  • Kloss, Ingomar: Werbung. Oldenbourg.

Aktuelle Lehrressourcen

-

Hinweise
Keine Angabe