Englisch
W342 – Marketingmanagement - Promotion/Advertising
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Modul
Marketingmanagement - Promotion/Advertising
Marketingmanagement - Promotion/Advertising |
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Modulnummer
W342
Version: 2 |
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Fakultät
Wirtschaftswissenschaften
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Niveau
Bachelor/Diplom
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Dauer
1 Semester
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Turnus
Wintersemester
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Modulverantwortliche/-r
Prof. Dr. rer. pol. Ralph Sonntag |
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Dozent/-in(nen)
Prof. Dr. rer. pol. Ralph Sonntag Prof. Dr. Andrzej Raszkowski Dr. rer. pol. Andreas Heinen |
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Lehrsprache(n)
Englisch |
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ECTS-Credits
5.00 Credits |
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Workload
150 Stunden |
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Lehrveranstaltungen
4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung) |
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Selbststudienzeit
90.00 Stunden |
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Prüfungsvorleistung(en)
Projekt |
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Prüfungsleistung(en)
Schriftliche Prüfungsleistung |
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Lehrform
It takes place in the form of lectures, exercises and self-study. Lecture with discussion of practical examples (like seminar) Self-study exercises are processed with partners and presented Further, the self-study consists of reading magazines. For self-study in addition to current literature scripts are provided. |
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Medienform
Keine Angabe
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Lehrinhalte/Gliederung
Basics Communication Advertising Effectiveness Positioning Concept of Advertisements Aspects of Ethics Media planning Public relations International advertising |
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Qualifikationsziele
Students have basic and advanced knowledge in tasks, methods, processes of communication policy. Students can apply marketing-related knowledge on business issues, can even develop or modify marketing concepts and marketing projects themselves. Students may evaluate and develop concepts, processes and results in the field of marketing, especially communication policy. Students have the competence to anticipate and to implement according to the dynamics in the field of communication policy in business context and companies. |
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Sozial- und Selbstkompetenzen
Keine Angabe
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Besondere Zulassungsvoraussetzung
Keine Angabe
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Empfohlene Voraussetzungen
Keine Angabe
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Fortsetzungsmöglichkeiten
Keine Angabe
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Literatur
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Aktuelle Lehrressourcen
- |
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Hinweise
Keine Angabe
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Link zu Kurs/Lernressourcen im OPAL
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