Englisch
W349 – Automotive Management
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Modul
Automotive Management
Automotive Management |
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Modulnummer
W349
Version: 1 |
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Fakultät
Wirtschaftswissenschaften
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Niveau
Bachelor/Diplom
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Dauer
1 Semester
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Turnus
Sommersemester
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Modulverantwortliche/-r
Prof. Dr.-Ing. Ingo Gestring |
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Dozent/-in(nen)
Prof. Dr.-Ing. Ingo Gestring |
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Lehrsprache(n)
Englisch |
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ECTS-Credits
5.00 Credits |
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Workload
150 Stunden |
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Lehrveranstaltungen
4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung) |
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Selbststudienzeit
90.00 Stunden |
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Prüfungsvorleistung(en)
Keine
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Prüfungsleistung(en)
Alternative Prüfungsleistung - Projekt |
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Lehrform
flipped classroom method, students prepare topics at home, during class case studies have to be solved, excursions and speakers from companies are involved in the course, business simulation game in Automotive Manufacturing, field trips to companies |
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Medienform
Seminar |
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Lehrinhalte/Gliederung
1. The global automotive market 2. Product development especialley for developping countries 3. Automotive production and supply chain management 4. Brand Management in the automotive industry 5. Strategic alliences between automotive companies. 6. Automotive engineering - status and trend 7. Mobility concepts 8. Added services in the automotive sector |
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Qualifikationsziele
The student can -knows the differences in the global automotive market and can analyse a market situation of an single country by key performance indicators - is able to define the product developement process of automotive companies and can set-up the necessary organizational project structure -knows and can apply basic methods to improve the brand management of a company -can evaluate the advantages and disadvantages of strategic alliences -can explain and analyze an automotive supply chain -knows future trends in the automotive business and can asses the trennds for a company |
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Sozial- und Selbstkompetenzen
-participating international teams |
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Besondere Zulassungsvoraussetzung
Keine Angabe
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Empfohlene Voraussetzungen
4 semesters of studying in business or a technical topic |
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Fortsetzungsmöglichkeiten
Keine Angabe
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Literatur
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Aktuelle Lehrressourcen
see opal |
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Hinweise
Keine Angabe
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Link zu Kurs/Lernressourcen im OPAL
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