W471 – Competitive Strategy

Modul
Competitive Strategy
Competitive Strategy
Modulnummer
W471
Version: 3
Fakultät
Wirtschaftswissenschaften
Niveau
Bachelor/Diplom
Dauer
1 Semester
Turnus
Wintersemester
Modulverantwortliche/-r

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Dozent/-in(nen)

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lehrsprache(n)

Englisch
in "Competitive Strategy (engl.)"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Schriftliche Prüfungsleistung
Prüfungsdauer: 90 min | Wichtung: 60% | nicht kompensierbar | wird in englischer Sprache abgenommen
in "Competitive Strategy (engl.)"

Alternative Prüfungsleistung - Referat
Prüfungsdauer: 20 min | Wichtung: 40% | nicht kompensierbar | wird in englischer Sprache abgenommen
in "Competitive Strategy (engl.)"
Lehrform

Lectures
The basic principles, concepts and theories will be presented during lectures. Occasionally handouts will be distributed covering specific topics. 

Case Studies
Students will be asked questions on the case contents and expected to present their arguments and reasoning.

Readings
For each topic area a number of chapters from the main textbooks and a number of readings support the concepts presented in the lectures.

Project
Student teams will be required to work on a project. The project teams are expected to organise their own data gathering.

Project Presentation
Student teams make a 20 minute presentation on the project's findings and recommendations.
Medienform
Keine Angabe
Lehrinhalte/Gliederung
Directed Study: The module lectures will cover the following main areas: Understanding the Business Context Understanding Industries The resource based view The Value Chain Competitive advantage Competitor Strategy
Self Study: Readings and case studies are assigned which complement the lecture material.
Qualifikationsziele

The aim of the module is to provide a conceptual understanding of the frameworks and tools which help practicing managers to develop competitive strategies and competitive advantage.
After successfully completing the module the student will be able to: 1. systematically analyse an organisation's international strategic context, 2. understand the bases for competitive advantage, 3. develop and assess a firm's competitive strategy.
Sozial- und Selbstkompetenzen
Keine Angabe
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

Language: B2, TOEFL 550 or equivalent

Competitive Strategy is a capstone module and requires the application of many areas from the IB degree programme.
Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

The following textbooks are recommended for supporting and complementing the module lectures. Limited copies of these books are available in the HTW library. Please be sensible about their use and availability:
Exploring Corporate Strategy Gerry Johnson, Kevan Scholes & Richard Whittington Prentice Hall, London
Contemporary Strategy Analysis Robert M. Grant Blackwell, London

Also recommended are the following books which will go into more breadth and depth about a number of topics presented during the module:
Porter, M.E.; Competitive Strategy Techniques for Analysing Industries and Competition, Free Press, 1980.
Porter M.E., Competitive Advantage, Free Press, 1985.
Valuable lists of additional annotated references and key readings can be found at the end of the chapters in the Johnson, Scholes & Whittington book.

Students are expected to do research in the library and on the internet in order to provide the necessary academic and practitioner sources for their project.
Aktuelle Lehrressourcen

Module materials are available on Portal Sachsen (OPAL)
Hinweise

The module is completely taught in English.

The module is multi-disciplinary and can be applied to the competitive strategy of business units in almost any market and industry. It also requires students to take a more holistic view of business in an international context. The module is especially relevant for those who wish to make a career in strategy / general management.
Link zu Kurs/Lernressourcen im OPAL
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/313327631?8
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