W941 – Innovation Management

Modul
Innovation Management
Innovation Management
Modulnummer
W941
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Sommersemester
Modulverantwortliche/-r

Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de

Dozent/-in(nen)

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Dozent/-in in: "Innovation Management"

Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de
Dozent/-in in: "Innovation Management"

Lehrsprache(n)

Englisch
in "Innovation Management"

ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)

Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Beleg
Modulprüfung | Wichtung: 100% | wird in englischer Sprache abgenommen
in "Innovation Management"

Lehrform

Comprehensive lectures with input sesions, discussions, exercises and project learning

Medienform

Mix of PowerPoint presentations, computer work, and panel painting

Lehrinhalte/Gliederung

The agenda sticks to the generic innovation process, including the following four parts

  1. Idea creation (Creativity & Invention)
  2. Idea evaluation (Financials & Non-financials)
  3. From Invention to Innovation (Design & Validation)
  4. Innovation commercialization / Marketing
Qualifikationsziele

The objective of the course is to enable participants to

  • Gain profund knowledge about innovation management
  • Recognize and apply relevant tools of innovation management
  • Install and manage an innovation process in a global environment
Sozial- und Selbstkompetenzen

The participants are able to improve their soft skills, e.g.

  • Working in interdisciplinary teams
  • Solving real-life problems
  • Developing entrepreneurial skills
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

Fundamentals of project & process management

Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

Tidd, J./ Bessant, J. (2013): Managing Innovation, Wiley

Orloff, M.A. (2012): Modern TRIZ, Springer

Keller, K.L. (2012): Strategic Brand Management, Pearson

Aktuelle Lehrressourcen

Scripts, templates, and handouts are provided via OPAL

Hinweise

Innovationmanagement  and Marketingmanagement  are among the key challenges
for companies, enabling them to differentiate and outpace the competition. Think of marketing and innovation like a pair of gears that work together to move the entrepreneurial success engine forward.

Innovation without marketing and marketing without innovation cannot be successful,
which is why both should be considered together. So the modul International Marketing Management fits well with the modul Innovation Management, and vice versa.

The modul International Marketing Management includes CSR based Marketing Strategies and Techniques to attract Customers and Customer's Loyalty, and provides insights into profitable brand strategies.