W349 – Automotive Management

Modul
Automotive Management
Automotive Management
Modulnummer
W349
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Bachelor/Diplom
Dauer
1 Semester
Turnus
Sommersemester
Modulverantwortliche/-r

Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de
Dozent/-in(nen)

Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de
Lehrsprache(n)

Englisch
in "Automotive Management"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Projekt
Modulprüfung | Wichtung: 100% | wird in englischer Sprache abgenommen
in "Automotive Management"
Lehrform

flipped classroom method, students prepare topics at home, during class case studies have to be solved, excursions and speakers from companies are involved in the course, business simulation game in Automotive Manufacturing, field trips to companies
Medienform

Seminar
Lehrinhalte/Gliederung

1. The global automotive market

2. Product development especialley for developping countries

3. Automotive production and supply chain management

4. Brand Management in the automotive industry

5. Strategic alliences between automotive companies.

6. Automotive engineering - status and trend

7. Mobility concepts

8. Added services in the automotive sector
Qualifikationsziele

The student can

-knows the differences in the global automotive market and can analyse a market situation of an single country by key performance indicators

- is able to define the product developement process of automotive companies and can set-up the necessary organizational project structure

-knows and can apply basic methods to improve the brand management of a company

-can evaluate the advantages and disadvantages of strategic alliences

-can explain and analyze an automotive supply chain

-knows future trends in the automotive business and can asses the trennds for a company
Sozial- und Selbstkompetenzen

-participating international teams
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

4 semesters of studying in business or a technical topic
Fortsetzungsmöglichkeiten
Keine Angabe
Literatur
  • Jens Diehlmann, Joachom Häcker (2013): Automotive Management, Oldenbourg
  • M. Kennedey (2010): Product development for the lean enterprise, Oaklea Press
  • M. Greiner (2015): Automotive Supply Chain Management in the Internet of Things,
  • Bernhard Ebel, Markus B. Hofer (2014: Automtotive Management, SpringerGabler
Aktuelle Lehrressourcen

see opal
Hinweise
Keine Angabe
Link zu Kurs/Lernressourcen im OPAL
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/19884539916/CourseNode/99362108220965
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