Knowledge and understanding
(professional competence)

The graduates have familiarised themselves with fundamental technical and business contexts and acquired competences to be able to evaluate current business and technological trends and assess their significance for a medium-sized company. This is done using modern methods, e.g. big data.

Graduates have learned to integrate uncertainty into strategic issues (general corporate strategy, innovation, knowledge management).

Graduates have learned to systematically evaluate strategic and operational information, process and resource alternatives and to make data-based decisions.

Graduates have learned to independently formulate and process an innovative scientific task from applied research.

Graduates are able to evaluate the scientific content of findings from the various disciplines relevant to the subject and to derive correct scientific conclusions for the often interdisciplinary issues that arise in medium-sized enterprises.

Use, application and generation of knowledge
(methodological competence)

Graduates possess the ability and digital methodological knowledge to generate the necessary information from extensive data and to make well-founded (strategic) decisions.

Graduates possess central competences in the area of management and business administration to independently develop, implement and control strategies, products, projects and processes in medium-sized companies in a goal-oriented and practical manner. This includes working in presence as well as in virtual space.

Communication and cooperation
(social competence)

The high level of professionalism and interdisciplinary competence imparted in this degree programme enables graduates to observe and implement the principles of good governance and corporate responsibility in all fields of activity of the company or organisation.

The values and norms taught in the degree programme enable graduates to demonstrate a high degree of empathy towards employees.

Scientific self-image / professionalism
(Self-competence and personality development)

Graduates have acquired interdisciplinary competence and recognised its importance for entrepreneurial action.

The professional development of the English language was focused on among the graduates.