Knowledge and understanding
(professional competence)

The graduates have familiarised themselves with fundamental technical and business contexts and acquired competences to be able to evaluate current business and technological trends and assess their significance for a medium-sized company. This is done using modern methods, e.g. big data.

Graduates have learned to integrate uncertainty into strategic issues (general corporate strategy, innovation, knowledge management).

Graduates have learned to systematically evaluate strategic and operational information, process and resource alternatives and to make data-based decisions.

Use, application and generation of knowledge
(methodological competence)

Graduates possess the ability to analyse markets and trends and to derive or generate product strategies from them, including the use of modern data analysis tools.

Graduates possess the ability and digital method knowledge to generate the necessary information from extensive data and to make well-founded (strategic) decisions.

Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner.

Graduates are able to consciously and reflectively make strategic decisions under uncertainty and to apply methods for their implementation.

Graduates possess central competences in the field of management and business administration in order to develop, implement and control strategies, products, projects and processes in medium-sized companies in an independent, goal-oriented and practical manner. This includes working in presence as well as in virtual space.

Communication and cooperation
(social competence)

The high level of professionalism and interdisciplinary competence imparted in this degree programme enables graduates to observe and implement the principles of good governance and corporate responsibility in all fields of activity of the company or organisation.

Graduates are able to recognise the goals of stakeholders in the corporate environment and know methods to integrate their interests into corporate activities.

Scientific self-image / professionalism
(Self-competence and personality development)

Graduates have acquired interdisciplinary competence and recognised its importance for entrepreneurial action.

The professional development of the English language was focused on among the graduates.

The graduates have paid particular attention to possible consequences for action in relation to long-term trends such as globalisation, demographics, financial crises, sustainable development, etc.

Graduates are able to consider, assess and integrate the economic, ecological and social dimensions in (strategic) decisions.