WP03 – Business Asia: Business Asia I - V02.1

Modul

Business Asia: Business Asia I - V02.1
Business Asia: Business Asia I - V02.1

Modulnummer

[WP03]
Version: 1

Fakultät

Wirtschaftswissenschaften

Niveau

Bachelor

Dauer

1 Semester

Turnus

Wintersemester

Modulverantwortliche/-r

Dozent/-in(nen)

Lehrsprache(n)

Englisch
in "Business Asia: Business Asia I - V02.1"

ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Übung)

Selbststudienzeit

90.00 Stunden
90.00 Stunden Selbststudium - Business Asia: Business Asia I - V02.1

Prüfungsvorleistung(en)

Keine

Prüfungsleistung(en)

Alternative Prüfungsleistung - Referat
Prüfungsdauer: 20 min | Wichtung: 100%
in "Business Asia: Business Asia I - V02.1"

Lehrform

The use of E-Learning is ca. 30 %.

Directed Study (Except Project):
The basic principles, concepts and theories will be presented during lectures. Occasionally handouts will be distributed covering specific topics. Students are expected to supplement and support the lecture material with their own reading.

Self Study (Except Project):
Autonomous study will include reading assignments and initial research as well as solving case studies.

Project:

Directed Study:
Lectures
An approach to undertaking the Business Asia Project will be presented during the lectures. The main learning process takes place through the interaction of project teams with faculty and client personnel.

Self Study:
Students are expected to work with the client in a consulting mode, write a report and prepare a presentation for the client.

Medienform

Keine Angabe

Lehrinhalte/Gliederung

Business Asia Project:
Directed Study:
The Business Asia Project typically focuses on:
1. Extension of existing businesses into new markets
2. New business start-ups / development
3. International competitor analysis
4. Research into customer/consumer behaviour
Self Study:
The Business Asia Project is to be undertaken outside of class.
Business in Asia:.

Directed Study:
The module lectures will cover the following main areas:
The Global Trade & Investment Context Cultures & Institutions Managing and Organising International Business.
Business Culture and Systems:
Directed Study:
1. Introduction and scope of the Asian region 2. Consequences of culture on employment 3. HR issues in selected countries

Qualifikationsziele

After successfully completing the module the student will possess a fundamental understanding of the Asian business context and cultures. After successfully completing part 1 of the Business Asia Project the student will appreciate how to apply the IB Bachelor programme theory within the context of a live project for a client organisation.

Sozial- und Selbstkompetenzen

Schlüsselqualifikationen

Besondere Zulassungsvoraussetzung

Keine Angabe

Empfohlene Voraussetzungen

English language level B2, TOEFL 550 or equivalent

Project Management Skills

Fortsetzungsmöglichkeiten

Keine Angabe

Literatur

Directed Study:
Overheads from the lectures will be made available to students and project groups. The following textbooks are recommended for supporting and complementing the module lectures:
Hill, Charles W. L, Competing in the Global Marketplace, Boston
Helen Deresky, International Management, Prentice Hall, New Jersey
Christopher A. Bartlett and Sumantra Ghoshal, Transnational Management, McGraw Hill
Self Study:
Students are expected to do research with the client, in the library and on the internet in order to provide the necessary information base for the project as well as for the case studies and discussions.

Aktuelle Lehrressourcen

Hinweise

The module "Business Asia I" is taught in English. The module "Business Asia I" represents part 1 of the major module "Business Asia". The second part "Business Asia II" follows in the Summer Semester. The Module Business Asia is multidisciplinary and has links to all areas of international business. Anyone considering a management career in Asia will benefit from the practical aspects of this module. Lectures are supported and complemented with case studies and guest speakers. Live project with a client in Dresden / Saxony who wishes to develop their business in Asia.

Link zu Kurs/Lernressourcen im OPAL

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