W711 – Unternehmensplanspiel - P01

Modul
Unternehmensplanspiel - P01
Business Simulation - P01
Modulnummer
W711 [IB-MA P01]
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Wintersemester
Modulverantwortliche/-r

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Dozent/-in(nen)

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Lehrsprache(n)

Englisch
in "Unternehmensplanspiel - P01"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Sonstiges)
Selbststudienzeit

105.00 Stunden
105.00 Stunden Selbststudium - Unternehmensplanspiel - P01
Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Unternehmensplanspiel/ Business Simulation
Prüfungsdauer: 90 min | Wichtung: 100%
in "Unternehmensplanspiel - P01"
Lehrform

  • Discussion

  • Presentation, debate

  • Decision-making in a team using computer-assisted planning models on significant market parameters and profit-determining parameters

  • Development of planning and analysis tools

  • Development of market entry strategy and advertising concept

  • Preparation of annual general meeting
Medienform
Keine Angabe
Lehrinhalte/Gliederung

Computer-assisted simulation of several companies competing with the increasing complexity of decision areas (marketing mix, R & D, investment, finance, purchasing and production, personnel, accounting).

Discussions on selected topics (situationally)
• If necessary, submittal of a restructuring plan
• Presentation of market entry strategies for a foreign market
• Presentation of advertising concepts
• Conduct of an annual general meeting
Qualifikationsziele

Participants learn how to direct an enterprise with different areas such as accounting, production, marketing, human resources in different market conditions.

Participants acquire the following skills in group projects:
- Setting objectives, developing strategies and their implementation in a competitive situation
- Competitive analysis
- Dealing with complex decisions under uncertainty
- Formulation of a problem and developing problem solving skills
- Transfer of management data (e.g. business numbers) into target-aimed decisions
- Comprehensive thinking and acting in a simulated reality
- Decision-making in a team using computer-assisted planning models

 
Sozial- und Selbstkompetenzen

Key skills
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

Languages: TOEFL 550 or equivalent
Subject-specific: business administration, accounting

Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

Participant's manual of TOPSIM
Aktuelle Lehrressourcen

Participant's manual of TOPSIM
Hinweise

This module is entirely taught in English.
Link zu Kurs/Lernressourcen im OPAL
Detailansicht schließen
© Modulux (Version 4.3)