W542 – International Business Strategy II

Modul
International Business Strategy II
International Business Strategy II
Modulnummer
W542 [IB-BA V2.2]
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Bachelor
Dauer
1 Semester
Turnus
Sommersemester
Modulverantwortliche/-r

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Dozent/-in(nen)

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lehrsprache(n)

Englisch
in "International Business Strategy II - V2.2"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Übung)
Selbststudienzeit

90.00 Stunden
105.00 Stunden Selbststudium - International Business Strategy II - V2.2
Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Projektbericht
Wichtung: 100%
in "International Business Strategy II - V2.2"
Lehrform

Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students preparecase assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
Action based learning (International Business Project)
A detailed approach to undertaking the International Business
Project will be presented during the lectures. Students are
expected to work with a client in a consulting mode, write
reports and prepare presentations for the client.
Medienform

Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
Lehrinhalte/Gliederung

The module will cover the following topics:
Country-market customers - Do we standardise or adapt the
product?
International Business strategy - what strategic options are
available?

 
Qualifikationsziele

The aim of the module is to enable students to understand and
apply the frameworks and tools which help practicing managers
to develop a business internationally.
After successfully completing the module the student will be able
to:
3. evaluate the strategic options available for investment / market entry strategy.

After successfully completing part 2 of the International Business
Strategy Project the student will appreciate how to manage resources and business relationships within the context of a live project for a client organisation.
Sozial- und Selbstkompetenzen

Development of analytical and problem solving skills within a
strategic context.
Project management skills.
Client management skills
Presentation and report writing skills.
Creativity - 'stepping outside of the box' is the essence
of successful business strategy.
Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

English level C1
International Business Strategy is a capstone module which
requires the application of many areas from the previous
semesters of the Bachelor degree programme.

English level B2, TOEFL 550 or equivalent
Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

The following textbooks are recommended for supporting and
complementing the module lectures.
Main Texts:
• Hill, Charles W. L, Competing in the Global Marketplace, Boston
• Helen Deresky, International Management, Prentice Hall, New
Jersey
Supporting Reading:
• Christopher A. Bartlett and Paul W. Beamish, Transnational
Management, McGraw-Hill
Aktuelle Lehrressourcen

Module materials are available on Portal Sachsen (OPAL)
Hinweise

This major is the only opportunity within the IB programme to
work on a live project over two semesters for a client who wishes
to develop their business internationally.
International Business Strategy is cross-functional in nature and
has a high strategic emphasis. Therefore the module draws upon
basic knowledge from other subjects and requires students to
take a more holistic view of business and management in
an international context.
The module provides an important insight into international
corporations and international management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.
Link zu Kurs/Lernressourcen im OPAL
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