German
W342 – Marketingmanagement - Promotion/Advertising
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Module
Marketingmanagement - Promotion/Advertising
Marketingmanagement - Promotion/Advertising |
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Module number
W342
Version: 2 |
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Faculty
Business Administration
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Level
Bachelor/Diploma
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Duration
1 Semester
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Semester
Winter semester
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Module supervisor
Prof. Dr. rer. pol. Ralph Sonntag |
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Lecturer(s)
Prof. Dr. rer. pol. Ralph Sonntag Prof. Dr. Andrzej Raszkowski |
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Course language(s)
English |
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ECTS credits
5.00 credits |
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Workload
150 hours |
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Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
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Self-study time
90.00 hours |
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Pre-examination(s)
Project |
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Examination(s)
Written examination |
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Form of teaching
It takes place in the form of lectures, exercises and self-study. Lecture with discussion of practical examples (like seminar) Self-study exercises are processed with partners and presented Further, the self-study consists of reading magazines. For self-study in addition to current literature scripts are provided. |
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Media type
No information
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Instruction content/structure
Basics Communication Advertising Effectiveness Positioning Concept of Advertisements Aspects of Ethics Media planning Public relations International advertising |
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Qualification objectives
Students have basic and advanced knowledge in tasks, methods, processes of communication policy. Students can apply marketing-related knowledge on business issues, can even develop or modify marketing concepts and marketing projects themselves. Students may evaluate and develop concepts, processes and results in the field of marketing, especially communication policy. Students have the competence to anticipate and to implement according to the dynamics in the field of communication policy in business context and companies. |
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Social and personal skills
No information
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Special admission requirements
No information
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Recommended prerequisites
No information
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Continuation options
No information
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Literature
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Current teaching resources
- |
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Notes
No information
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Link to course/learning resources in OPAL
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