W941 – Innovation Management
Module
Innovation Management
Innovation Management |
Module number
W941
Version: 1 |
Faculty
Business Administration
|
Level
Master
|
Duration
1 Semester
|
Semester
Summer semester
|
Module supervisor
Prof. Dr. rer. pol. Swen Günther |
Lecturer(s)
Prof. Dr. rer. pol. Anja Stöhr Prof. Dr. rer. pol. Swen Günther |
Course language(s)
English |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Alternative examination - Paper |
Form of teaching
Comprehensive lectures with input sesions, discussions, exercises and project learning |
Media type
Mix of PowerPoint presentations, computer work, and panel painting |
Instruction content/structure
The agenda sticks to the generic innovation process, including the following four parts
|
Qualification objectives
The objective of the course is to enable participants to
|
Social and personal skills
The participants are able to improve their soft skills, e.g.
|
Special admission requirements
No information
|
Recommended prerequisites
Fundamentals of project & process management |
Continuation options
No information
|
Literature
Tidd, J./ Bessant, J. (2013): Managing Innovation, Wiley Orloff, M.A. (2012): Modern TRIZ, Springer Keller, K.L. (2012): Strategic Brand Management, Pearson |
Current teaching resources
Scripts, templates, and handouts are provided via OPAL |
Notes
Innovationmanagement and Marketingmanagement are among the key challenges Innovation without marketing and marketing without innovation cannot be successful, The modul International Marketing Management includes CSR based Marketing Strategies and Techniques to attract Customers and Customer's Loyalty, and provides insights into profitable brand strategies. |
Link to course/learning resources in OPAL
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