W940 – Strategic Business Simulation

Module
Strategic Business Simulation
Strategic Business Simulation
Module number
W940
Version: 2
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer and Winter semester
Module supervisor

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de

Lecturer(s)

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Lecturer in: "Strategic Business Simulation"

Prof. Dr. rer. pol. Torsten Gonschorek
torsten.gonschorek(at)htw-dresden.de
Lecturer in: "Strategic Business Simulation"

Course language(s)

English
in "Strategic Business Simulation"

ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Seminar)

Self-study time

90.00 hours

Pre-examination(s)
None
Examination(s)

Alternative examination - Portfolio
Weighting: 100% | tested in English language
in "Strategic Business Simulation"

Form of teaching

 - Decision-making in a team using a computer-assisted simulation

game

- mainly group projects, presentations

- partly discussion, debate, lecture

Media type
No information
Instruction content/structure

Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management

Corporate mission statement (vision, mission and goals)

Identification and evaluation of opportunities and risks

Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity)

International marketing mix

Human resource planning, productivity and staff turnover

Procurement management (make-or-buy decisions, global sourcing, delivery priorities)

Capacity planning

Investment planning

Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems)

Visualization of strategies

If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts

Preparation and conduct of an annual general meeting

 

Qualification objectives

Professional and scientific qualification

Graduates have learned to integrate uncertainty into strategic issues (general corporate strategy, innovation, knowledge management).

Graduates develop intercultural expertise and empathy, especially in multicultural teams. They can communicate competently in the English language. They are able to evaluate, optimise and manage international projects and processes across borders.

Ability to take up qualified gainful employment

Graduates possess the ability to generate the necessary information from extensive data and to make well-founded (strategic) decisions.

Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner.

Graduates can think and act entrepreneurially and formulate strategies independently.

Graduates can organise themselves and show teamwork and leadership skills.

Ability to engage in social activities

Graduates are able to recognise the goals of stakeholders in the business environment and know methods to integrate their interests into business activities.

Graduates are able to consider, assess and integrate the economic, ecological and social dimensions in (strategic) decisions.

Personality development

Graduates have learned to assess their own strengths and weaknesses as well as their impact on others and to act according to their personal resources.

Against this background, graduates are able to make conscious and reflective strategic decisions and apply methods to implement them.

Social and personal skills

Giving presentations

Dealing with diversity of a group; decision-making in teams

Dealing with complex decisions under uncertainty

Special admission requirements
No information
Recommended prerequisites

General knowledge in the following topics is absolutely essential:

general business administration, general management, financial

accounting, cost accounting, financing, investment rules.

Languages: TOEFL 550 or equivalent,

Continuation options
No information
Literature

keine

Current teaching resources

OPAL Lernressource von Prof. Sattler:

https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295

Notes

This module is entirely taught in English.