W940 – Strategic Business Simulation
Module
Strategic Business Simulation
Strategic Business Simulation |
Module number
W940
Version: 2 |
Faculty
Business Administration
|
Level
Master
|
Duration
1 Semester
|
Semester
Summer and Winter semester
|
Module supervisor
Prof. Dr. oec. publ. Wolfgang Sattler |
Lecturer(s)
Prof. Dr. oec. publ. Wolfgang Sattler Prof. Dr. rer. pol. Torsten Gonschorek |
Course language(s)
English |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (4.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Alternative examination - Portfolio |
Form of teaching
- Decision-making in a team using a computer-assisted simulation game - mainly group projects, presentations - partly discussion, debate, lecture |
Media type
No information
|
Instruction content/structure
Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management Corporate mission statement (vision, mission and goals) Identification and evaluation of opportunities and risks Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity) International marketing mix Human resource planning, productivity and staff turnover Procurement management (make-or-buy decisions, global sourcing, delivery priorities) Capacity planning Investment planning Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems) Visualization of strategies If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts Preparation and conduct of an annual general meeting
|
Qualification objectives
Professional and scientific qualification Graduates have learned to integrate uncertainty into strategic issues (general corporate strategy, innovation, knowledge management). Graduates develop intercultural expertise and empathy, especially in multicultural teams. They can communicate competently in the English language. They are able to evaluate, optimise and manage international projects and processes across borders. Ability to take up qualified gainful employment Graduates possess the ability to generate the necessary information from extensive data and to make well-founded (strategic) decisions. Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner. Graduates can think and act entrepreneurially and formulate strategies independently. Graduates can organise themselves and show teamwork and leadership skills. Ability to engage in social activities Graduates are able to recognise the goals of stakeholders in the business environment and know methods to integrate their interests into business activities. Graduates are able to consider, assess and integrate the economic, ecological and social dimensions in (strategic) decisions. Personality development Graduates have learned to assess their own strengths and weaknesses as well as their impact on others and to act according to their personal resources. Against this background, graduates are able to make conscious and reflective strategic decisions and apply methods to implement them. |
Social and personal skills
Giving presentations Dealing with diversity of a group; decision-making in teams Dealing with complex decisions under uncertainty |
Special admission requirements
No information
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Recommended prerequisites
General knowledge in the following topics is absolutely essential: general business administration, general management, financial accounting, cost accounting, financing, investment rules. Languages: TOEFL 550 or equivalent, |
Continuation options
No information
|
Literature
keine |
Current teaching resources
OPAL Lernressource von Prof. Sattler: https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295 |
Notes
This module is entirely taught in English. |
Link to course/learning resources in OPAL
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