W546 – Customer Touch Strategies

Module
Customer Touch Strategies
Customer Touch Strategies
Module number
W546 [IB-BA E06]
Version: 1
Faculty
Business Administration
Level
Bachelor/Diploma
Duration
1 Semester
Semester
Summer semester
Module supervisor

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Lecturer(s)

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Course language(s)
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Seminar)
Self-study time

105.00 hours
105.00 hours Self-study - Customer Touch Strategies - E06
Pre-examination(s)
None
Examination(s)

Alternative examination - Presentation
Examination time: 20 min | Weighting: 100%
in "Customer Touch Strategies - E06"
Form of teaching
nähere Infos dazu demnächst
Media type
No information
Instruction content/structure
No information
Qualification objectives
nähere Infos dazu demnächst
Social and personal skills
nähere Infos dazu demnächst
Special admission requirements
No information
Recommended prerequisites
No information
Continuation options
No information
Literature
nähere Infos dazu demnächst
Current teaching resources
No information
Notes
No information
Link to course/learning resources in OPAL
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