W349 – Automotive Management

Module
Automotive Management
Automotive Management
Module number
W349
Version: 1
Faculty
Business Administration
Level
Bachelor/Diploma
Duration
1 Semester
Semester
Summer semester
Module supervisor

Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de

Lecturer(s)

Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de

Course language(s)

English
in "Automotive Management"

ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar)

Self-study time

90.00 hours

Pre-examination(s)
None
Examination(s)

Alternative examination - Project
Module examination | Weighting: 100% | tested in English language
in "Automotive Management"

Form of teaching

flipped classroom method, students prepare topics at home, during class case studies have to be solved, excursions and speakers from companies are involved in the course, business simulation game in Automotive Manufacturing, field trips to companies

Media type

Seminar

Instruction content/structure

1. The global automotive market

2. Product development especialley for developping countries

3. Automotive production and supply chain management

4. Brand Management in the automotive industry

5. Strategic alliences between automotive companies.

6. Automotive engineering - status and trend

7. Mobility concepts

8. Added services in the automotive sector

Qualification objectives

The student can

-knows the differences in the global automotive market and can analyse a market situation of an single country by key performance indicators

- is able to define the product developement process of automotive companies and can set-up the necessary organizational project structure

-knows and can apply basic methods to improve the brand management of a company

-can evaluate the advantages and disadvantages of strategic alliences

-can explain and analyze an automotive supply chain

-knows future trends in the automotive business and can asses the trennds for a company

Social and personal skills

-participating international teams

Special admission requirements
No information
Recommended prerequisites

4 semesters of studying in business or a technical topic

Continuation options
No information
Literature
  • Jens Diehlmann, Joachom Häcker (2013): Automotive Management, Oldenbourg
  • M. Kennedey (2010): Product development for the lean enterprise, Oaklea Press
  • M. Greiner (2015): Automotive Supply Chain Management in the Internet of Things,
  • Bernhard Ebel, Markus B. Hofer (2014: Automtotive Management, SpringerGabler
Current teaching resources

see opal

Notes
No information