W711 – Business Simulation - P01

Module
Business Simulation - P01
Unternehmensplanspiel - P01
Module number
W711 [IB-MA P01]
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Lecturer(s)

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Course language(s)

English
in "Unternehmensplanspiel - P01"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Other)
Self-study time

105.00 hours
105.00 hours Self-study - Unternehmensplanspiel - P01
Pre-examination(s)
None
Examination(s)

Alternative examination - Business Simulation
Examination time: 90 min | Weighting: 100%
in "Unternehmensplanspiel - P01"
Form of teaching

  • Discussion

  • Presentation, debate

  • Decision-making in a team using computer-assisted planning models on significant market parameters and profit-determining parameters

  • Development of planning and analysis tools

  • Development of market entry strategy and advertising concept

  • Preparation of annual general meeting
Media type
No information
Instruction content/structure

Computer-assisted simulation of several companies competing with the increasing complexity of decision areas (marketing mix, R & D, investment, finance, purchasing and production, personnel, accounting).

Discussions on selected topics (situationally)
• If necessary, submittal of a restructuring plan
• Presentation of market entry strategies for a foreign market
• Presentation of advertising concepts
• Conduct of an annual general meeting
Qualification objectives

Participants learn how to direct an enterprise with different areas such as accounting, production, marketing, human resources in different market conditions.

Participants acquire the following skills in group projects:
- Setting objectives, developing strategies and their implementation in a competitive situation
- Competitive analysis
- Dealing with complex decisions under uncertainty
- Formulation of a problem and developing problem solving skills
- Transfer of management data (e.g. business numbers) into target-aimed decisions
- Comprehensive thinking and acting in a simulated reality
- Decision-making in a team using computer-assisted planning models

 
Social and personal skills

Key skills
Special admission requirements
No information
Recommended prerequisites

Languages: TOEFL 550 or equivalent
Subject-specific: business administration, accounting

Continuation options
No information
Literature

Participant's manual of TOPSIM
Current teaching resources

Participant's manual of TOPSIM
Notes

This module is entirely taught in English.
Link to course/learning resources in OPAL
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