W713 – Corporate Strategy - P03

Module
Corporate Strategy - P03
Corporate Strategy - P03
Module number
W713 [IB-MA P03]
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer(s)

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Course language(s)

English
in "Corporate Strategy - P03"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (3.00 SCH Lecture | 1.00 SCH Seminar)
Self-study time

90.00 hours
105.00 hours Self-study - Corporate Strategy - P03
Pre-examination(s)
None
Examination(s)

Written examination
Examination time: 90 min | Weighting: 60%
in "Corporate Strategy - P03"

Alternative examination - Presentation
Examination time: 20 min | Weighting: 40%
in "Corporate Strategy - P03"
Form of teaching

Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students prepare case assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
Project
Students will be required to work throughout the semester on a
project which identifies and assesses how the corporation's strategy is creating value for shareholders.
Project Presentation
Student teams make a 20 minute presentation which conveys the
essential project information, findings and recommendation to a
senior executive as concisely as possible.
Media type

Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
Instruction content/structure

The module will cover the following topics:
The multi-business corporation
Strategic scope
Realising corporate strategy
Corporate Governance
Assessing corporate performance
Qualification objectives

The aims of the module are:
1. To enable students to develop a corporate strategy for a multi-business corporation which is focused on providing shareholder value in a transparent manner.
2. To sensitise students to the dimensions and complexity of strategic scope.

After successfully completing the module the student will be able to:
1. understand a corporation's international strategic context,
2. develop a corporate strategy, 
3. assess corporate performance.
Social and personal skills

Development of analytical and problem solving skills within an
strategic context.
Project management skills.
Presentation skills.
Creativity - 'stepping outside of the box' is the essence of
successful strategy.
Special admission requirements
No information
Recommended prerequisites
  • English level C1
  • Bachelor level module in Business Strategy, Strategic Management or similar
  • Corporate Strategy requires the application of many areas from a general degree in Business and Management at the Bachelor level

English level B2, TOEFL 550 or equivalent
Continuation options
No information
Literature

The following textbooks are recommended for supporting and
complementing the module lectures.

Main Texts:
Corporate Strategy: A resource-based approach, Collis & Montgomery, McGraw-Hill Irwin, Boston.
Goold, Campbell & Alexander. Corporate Level Strategy. John Wiley, New York. 1994.
Supporting Reading:
Andrew Crane & Dirk Matten, Business Ethics, OUP.
Johnson, Scholes & Whittington, Exploring Corporate Strategy.
Robert Grant, Contemporary Strategy Analysis.
James Leontiades, Managing the Global Enterprise. Pearson.
Henry Mintzberg, The Rise and Fall of Strategic Planning, Prentice Hall, New York.
There are also a number of top journals relevant to Strategic Management (e.g.):
Strategic Management Journal
Sloan Management Review
Journal of Business Strategy
Harvard Business Review
Journal of General Management
Long Range Planning
Academy of Management Executive
McKinsey Quarterly
Academy of Management Review
Current teaching resources

Module materials are available on Portal Sachsen (OPAL)
Notes

Corporate Strategy is cross-functional in nature and has a high
strategic emphasis. Therefore the module draws upon basic
knowledge from other subjects and requires students to take a
more holistic view of business and management in an
international context.
The module provides an important insight into international
corporations and strategic management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.
Link to course/learning resources in OPAL
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