W532 – International Business Strategy I

Module
International Business Strategy I
International Business Strategy I
Module number
W532 [IB-BA V02.1]
Version: 1
Faculty
Business Administration
Level
Bachelor
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer(s)

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Course language(s)

English
in "International Business Strategy I - V02.1"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Seminar)
Self-study time

90.00 hours
105.00 hours Self-study - International Business Strategy I - V02.1
Pre-examination(s)
None
Examination(s)

Alternative examination - Project report
Weighting: 100%
in "International Business Strategy I - V02.1"
Form of teaching

Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students preparecase assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
Action based learning (International Business Project)
A detailed approach to undertaking the International Business Project will be presented during the lectures. Students are expected to work with a client in a consulting mode, write reports and prepare presentations for the client.
Media type

Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
Instruction content/structure

The module will cover the following topics:
Introduction to consulting and project management
Country risk - Are the risks in a given coutry acceptable?
Business culture - Can we do business successfully in a given country?
Target country-market - Is the country-market attractive?
Qualification objectives

The aim of the module is to enable students to understand and
apply the frameworks and tools which help practicing managers
to develop a business internationally.
After successfully completing the module the student will be able
to:
1. understand and analyse the global context in which
international business activity takes place
2. assess the impact of country risk and business culture on international strategy development.

After successfully completing part 1 of the International Business Strategy Project the student will appreciate how to apply the IB Bachelor programme theory within the context of a live project for a client organisation.
Social and personal skills

Development of analytical and problem solving skills within a
strategic context.
Project management skills.
Client management skills
Presentation and report writing skills.
Creativity - 'stepping outside of the box' is the essence of successful business strategy.
Special admission requirements
No information
Recommended prerequisites

English level C1
International Business Strategy is a capstone module which requires the application of many areas from the previous semesters of the Bachelor degree programme.

English level B2, TOEFL 550 or equivalent
Continuation options
No information
Literature

The following textbooks are recommended for supporting and
complementing the module lectures.
Main Texts:
• Hill, Charles W. L, Competing in the Global Marketplace, Boston
• Helen Deresky, International Management, Prentice Hall, New
Jersey
Supporting Reading:
• Christopher A. Bartlett and Paul W. Beamish, Transnational
Management, McGraw-Hill
Current teaching resources

Module materials are available on Portal Sachsen (OPAL)
Notes

This major is the only opportunity within the IB programme to work on a live project over two semesters for a client who wishes to develop their business internationally. 

International Business Strategy is cross-functional in nature and has a high strategic emphasis. Therefore the module draws upon basic knowledge from other subjects and requires students to take a more holistic view of business and management in an international context. 

The module provides an important insight into international
corporations and international management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.
Link to course/learning resources in OPAL
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