W542 – International Business Strategy II

Module
International Business Strategy II
International Business Strategy II
Module number
W542 [IB-BA V2.2]
Version: 1
Faculty
Business Administration
Level
Bachelor
Duration
1 Semester
Semester
Summer semester
Module supervisor

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer(s)

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Course language(s)

English
in "International Business Strategy II - V2.2"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Seminar)
Self-study time

90.00 hours
105.00 hours Self-study - International Business Strategy II - V2.2
Pre-examination(s)
None
Examination(s)

Alternative examination - Project report
Weighting: 100%
in "International Business Strategy II - V2.2"
Form of teaching

Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students preparecase assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
Action based learning (International Business Project)
A detailed approach to undertaking the International Business
Project will be presented during the lectures. Students are
expected to work with a client in a consulting mode, write
reports and prepare presentations for the client.
Media type

Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
Instruction content/structure

The module will cover the following topics:
Country-market customers - Do we standardise or adapt the
product?
International Business strategy - what strategic options are
available?

 
Qualification objectives

The aim of the module is to enable students to understand and
apply the frameworks and tools which help practicing managers
to develop a business internationally.
After successfully completing the module the student will be able
to:
3. evaluate the strategic options available for investment / market entry strategy.

After successfully completing part 2 of the International Business
Strategy Project the student will appreciate how to manage resources and business relationships within the context of a live project for a client organisation.
Social and personal skills

Development of analytical and problem solving skills within a
strategic context.
Project management skills.
Client management skills
Presentation and report writing skills.
Creativity - 'stepping outside of the box' is the essence
of successful business strategy.
Special admission requirements
No information
Recommended prerequisites

English level C1
International Business Strategy is a capstone module which
requires the application of many areas from the previous
semesters of the Bachelor degree programme.

English level B2, TOEFL 550 or equivalent
Continuation options
No information
Literature

The following textbooks are recommended for supporting and
complementing the module lectures.
Main Texts:
• Hill, Charles W. L, Competing in the Global Marketplace, Boston
• Helen Deresky, International Management, Prentice Hall, New
Jersey
Supporting Reading:
• Christopher A. Bartlett and Paul W. Beamish, Transnational
Management, McGraw-Hill
Current teaching resources

Module materials are available on Portal Sachsen (OPAL)
Notes

This major is the only opportunity within the IB programme to
work on a live project over two semesters for a client who wishes
to develop their business internationally.
International Business Strategy is cross-functional in nature and
has a high strategic emphasis. Therefore the module draws upon
basic knowledge from other subjects and requires students to
take a more holistic view of business and management in
an international context.
The module provides an important insight into international
corporations and international management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.
Link to course/learning resources in OPAL
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