W304 – Online Marketing and Direct Marketing
Module
Online Marketing and Direct Marketing
Online Marketing und Direktmarketing |
Module number
W304 [E04]
Version: 1 |
Faculty
Business Administration
|
Level
Bachelor/Diploma
|
Duration
1 Semester
|
Semester
Winter semester
|
Module supervisor
Prof. Dr. rer. pol. Ralph Sonntag |
Course language(s)
German - 75.00% English - 25.00% |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Written examination Alternative examination - Paper with presentation |
Form of teaching
|
Media type
No information
|
Instruction content/structure
Online-Marketing
Direktmarketing
|
Qualification objectives
|
Social and personal skills
|
Special admission requirements
No information
|
Recommended prerequisites
Besuch der ABWL- und Marketing-Vorlesung zum Modul Marketingmanagement zu empfehlen |
Continuation options
No information
|
Literature
|
Current teaching resources
Skript |
Notes
Unterrichtssprache: deutsch, einzelne Vorlesungsbestandteile in Englisch |
Link to course/learning resources in OPAL
|