German
W940 – Strategic Business Simulation
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Module
Strategic Business Simulation
Strategic Business Simulation |
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Module number
W940
Version: 1 |
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Faculty
Business Administration
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Level
Master
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Duration
1 Semester
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Semester
Summer and Winter semester
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Module supervisor
Prof. Dr. oec. publ. Wolfgang Sattler |
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Lecturer(s)
Prof. Dr. oec. publ. Wolfgang Sattler Prof. Dr. rer. pol. Torsten Gonschorek |
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Course language(s)
English |
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ECTS credits
5.00 credits |
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Workload
150 hours |
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Courses
4.00 SCH (4.00 SCH Seminar) |
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Self-study time
90.00 hours |
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Pre-examination(s)
None
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Examination(s)
Alternative examination - Portfolio |
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Form of teaching
- Decision-making in a team using a computer-assisted simulation game - mainly group projects, presentations - partly discussion, debate, lecture |
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Media type
No information
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Instruction content/structure
Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management Corporate mission statement (vision, mission and goals) Identification and evaluation of opportunities and risks Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity) International marketing mix Human resource planning, productivity and staff turnover Procurement management (make-or-buy decisions, global sourcing, delivery priorities) Capacity planning Investment planning Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems) Visualization of strategies If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts Preparation and conduct of an annual general meeting
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Qualification objectives
Students are able to recognize and consider internal and external conditions for business success in a dynamic and complex competitive environment, select and implement strategies to achieve targets, evaluate business data, conduct effective decision-making in a team, assess the implications of decisions, evaluate the market attractiveness and market barriers, select the suitable forms of market entry, develop and implement a strategy for market development, identify and analyze changed market conditions for flexible and agile strategy adaptation, plan and monitor machine capacity and human resource capacity, interpret results using managerial account |
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Social and personal skills
Giving presentations Dealing with diversity of a group; decision-making in teams Dealing with complex decisions under uncertainty |
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Special admission requirements
No information
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Recommended prerequisites
General knowledge in the following topics is absolutely essential: general business administration, general management, financial accounting, cost accounting, financing, investment rules. Languages: TOEFL 550 or equivalent, |
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Continuation options
No information
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Literature
keine |
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Current teaching resources
OPAL Lernressource von Prof. Sattler: https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295 OPAL Lernressource von Prof. Gonschorek https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/21690712076 |
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Notes
This module is entirely taught in English. |
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Link to course/learning resources in OPAL
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