Englisch
E01 – Strategic Management
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Modul
Strategic Management
Strategic Management |
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Modulnummer
[E01]
Version: 1 |
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Fakultät
Wirtschaftswissenschaften
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Niveau
Bachelor
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Dauer
1 Semester
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Turnus
Sommersemester
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Modulverantwortliche/-r
Prof. Dr. Gerard Lewis |
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Dozent/-in(nen)
Prof. Dr. Gerard Lewis |
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Lehrsprache(n)
Englisch |
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ECTS-Credits
5.00 Credits |
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Workload
150 Stunden |
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Lehrveranstaltungen
4.00 SWS (4.00 SWS Vorlesung) |
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Selbststudienzeit
90.00 Stunden |
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Prüfungsvorleistung(en)
Keine
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Prüfungsleistung(en)
Schriftliche Prüfungsleistung Alternative Prüfungsleistung - Referat Alternative Prüfungsleistung - Beleg |
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Lehrform
Lectures The basic principles, concepts and theories will be presented during lectures. All of the lecture material will be available on Portal Sachsen. You should consult this frequently. Occasionally handouts will be distributed covering specific topics. Students are expected to supplement and support the lecture material with their own reading of the module text books as well as specific readings relating to the lectures. Case Studies There are a number case assignments. They should be prepared prior to the scheduled case discussion. You will be asked questions on the case contents and expected to present your arguments and reasoning. Project Student teams will be required to work on a project. The project teams are expected to organise their own data gathering. Project Report Student teams produce a 8,000 word report which conveys the essential information to a senior executive as concisely as possible. Project Presentation Student teams make a 20 minute presentation on the project's findings and recommendations. |
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Medienform
Keine Angabe
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Lehrinhalte/Gliederung
The module lectures will cover the following main areas: The strategic context Industry and Market analysis Business unit analysis Strategic purpose Competitive advantage |
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Qualifikationsziele
The aim of the module is to provide a conceptual understanding of the frameworks and tools which help practicing managers to develop international strategies and competitive advantage.
After successfully completing the module the student will be able to: 1. systematically analyse an organisation's international strategic context, 2. express the strategic purpose of an organisation, 3. understand the basis for competitive advantage, 4. develop and assess an organisation's strategy.
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Sozial- und Selbstkompetenzen
Keine Angabe
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Besondere Zulassungsvoraussetzung
Keine Angabe
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Empfohlene Voraussetzungen
English level B2, TOEFL 550 or equivalent |
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Fortsetzungsmöglichkeiten
Keine Angabe
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Literatur
The following textbooks are recommended for supporting and complementing the module lectures. Limited copies of these books are available in the HTW library. Please be sensible about their use and availability: Exploring Corporate Strategy Gerry Johnson, Kevan Scholes & Richard Whittington Prentice Hall, London Contemporary Strategy Analysis Robert M. Grant Blackwell, London Also recommended are the following books which will go into more breadth and depth about a number of topics presented during the module: Porter, M.E.; Competitive Strategy - Techniques for Analysing Industries and Competition, Free Press, 1980. Porter M.E., Competitive Advantage, Free Press, 1985. The Strategy Process. Mintzberg, Quinn & Ghoshal. European Edition. Prentice Hall, London, 1995. Moore, J. I. Writer on Strategy and Strategic Management. Penguin Books, London, 1992. Valuable lists of additional annotated references and key readings can be found at the end of the chapters in the Johnson, Scholes & Whittington book. |
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Aktuelle Lehrressourcen
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Hinweise
Your grade will take into account your performance in the following: Exam (SP, 50%), Project final report (Beleg, 25%), Project presentation (Referat, 25%). The grades are compensated. The exam will be 1½ hours closed book. The exam questions will be written in English and you are required to provide written answers in English or German. Strategic management is cross-functional and multi-disciplinary. Therefore the module draws upon basic knowledge from other subjects and requires students to take a more holistic view of business in an international context. For students who expect to develop an international career, the module provides an important insight into large corporations and international strategic development. Lectures are supported and complemented with case studies. A ‘certificate of attendance' (Sitzschein) is also available for students who do not want to do the project work or take the examination. |
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Link zu Kurs/Lernressourcen im OPAL
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