W549 – Customer Touch Strategies
Module
Customer Touch Strategies
Customer Touch Strategies |
Module number
W549
Version: 2 |
Faculty
Business Administration
|
Level
Bachelor/Diploma
|
Duration
1 Semester
|
Semester
Winter semester
|
Module supervisor
Prof. Dr. rer. pol. Anja Stöhr |
Lecturer(s)
Prof. Dr. rer. pol. Anja Stöhr |
Course language(s)
German - 90.00% |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Alternative examination - Presentation |
Form of teaching
Die Stoffvermittlung erfolgt in Form einer interaktiven Vorlesung mit Übungen (seminaristischer Stil). |
Media type
No information
|
Instruction content/structure
Customer Touch Strategies „They will forget what you said, but they will never forget how you made them feel.” Carl W. Buechner
|
Qualification objectives
|
Social and personal skills
No information
|
Special admission requirements
No information
|
Recommended prerequisites
No information
|
Continuation options
No information
|
Literature
Hinterhuber, H. H.; Matzler, K.: Kundenorientierte Unternehmensführung - Kundenorientierung — Kundenzufriedenheit — Kundenbindung Schüller, A.: Touch Points – Auf Tuchfühlung mit dem Kunden von heute – Managementstrategie für unsere neue Business Welt Schüller, A.: Touch Point Sieg – Kommunikation in Zeiten der digitalen Transformation |
Notes
No information
|
Link to course/learning resources in OPAL
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