Deutsch
W542 – International Business Strategy - Analysis & Reporting
International Business Strategy - Analysis & Reporting
Version: 2
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
English
5.00 Credits
150 hours
4.00 SWS (2.00 SWS Lecture | 2.00 SWS Seminar)
90.00 hours
Alternative examination - Project
Weighting: 100 % | Tested in English language
Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students preparecase assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
International Business Project
A detailed approach to undertaking the International Business
Project will be presented during the lectures.
Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
The module will cover the following topics:
Introduction to consulting
Introduction to project management
Project research tools
Globalisation & trade
Location advantages and risks
Transferable resource advantages
'Distance' in international business
Business entry strategy
Emerging markets
Responsibility & Ethics in IB
The aim of the module is to enable students to understand and apply the frameworks and tools which help practicing managers to develop a business internationally.
After successfully completing the module the student will be able to: 1. understand and analyse the global context in which international business activity takes place
2. assess the impact of location and distance on international strategy development.
3. evaluate the strategic options available for investment / market entry strategy.
After successfully completing the International Business Strategy Project the student will appreciate how to apply the IB Bachelor programme theory within the context of a live project for a client organisation.
Development of analytical and problem solving skills within a
strategic context.
Project management skills.
Client management skills
Presentation and report writing skills.
Creativity - 'stepping outside of the box' is the essence
of successful business strategy.
English level B2
International Business Strategy is a capstone module which
requires the application of many areas from the previous
semesters of the Bachelor degree programme.
The following textbooks are recommended for supporting and
complementing the module lectures.
Main Texts:
• Hill, Charles W. L, Competing in the Global Marketplace, Boston
• Helen Deresky, International Management, Prentice Hall, New
Jersey
Supporting Reading:
• Christopher A. Bartlett and Paul W. Beamish, Transnational
Management, McGraw-Hill
Module materials are available on Portal Sachsen (OPAL)
International Business Strategy is cross-functional in nature and
has a high strategic emphasis. Therefore the module draws upon
basic knowledge from other subjects and requires students to
take a more holistic view of business and management in
an international context.
The module provides an important insight into international
corporations and international management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.