W349 – Automotive Management
Module
Automotive Management
Automotive Management |
Module number
W349
Version: 1 |
Faculty
Business Administration
|
Level
Bachelor/Diploma
|
Duration
1 Semester
|
Semester
Summer semester
|
Module supervisor
Prof. Dr.-Ing. Ingo Gestring |
Lecturer(s)
Prof. Dr.-Ing. Ingo Gestring |
Course language(s)
English |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Alternative examination - Project |
Form of teaching
flipped classroom method, students prepare topics at home, during class case studies have to be solved, excursions and speakers from companies are involved in the course, business simulation game in Automotive Manufacturing, field trips to companies |
Media type
Seminar |
Instruction content/structure
1. The global automotive market 2. Product development especialley for developping countries 3. Automotive production and supply chain management 4. Brand Management in the automotive industry 5. Strategic alliences between automotive companies. 6. Automotive engineering - status and trend 7. Mobility concepts 8. Added services in the automotive sector |
Qualification objectives
The student can -knows the differences in the global automotive market and can analyse a market situation of an single country by key performance indicators - is able to define the product developement process of automotive companies and can set-up the necessary organizational project structure -knows and can apply basic methods to improve the brand management of a company -can evaluate the advantages and disadvantages of strategic alliences -can explain and analyze an automotive supply chain -knows future trends in the automotive business and can asses the trennds for a company |
Social and personal skills
-participating international teams |
Special admission requirements
No information
|
Recommended prerequisites
4 semesters of studying in business or a technical topic |
Continuation options
No information
|
Literature
|
Current teaching resources
see opal |
Notes
No information
|
Link to course/learning resources in OPAL
|