Deutsch
W349 – Automotive Management
Automotive Management
Version: 1
Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de
Prof. Dr.-Ing. Ingo Gestring
ingo.gestring(at)htw-dresden.de
English
5.00 Credits
150 hours
4.00 SWS (2.00 SWS Lecture | 2.00 SWS Seminar)
90.00 hours
Alternative examination - Project
Weighting: 100 % | Tested in English language
flipped classroom method, students prepare topics at home, during class case studies have to be solved, excursions and speakers from companies are involved in the course, business simulation game in Automotive Manufacturing, field trips to companies
Seminar
1. The global automotive market
2. Product development especialley for developping countries
3. Automotive production and supply chain management
4. Brand Management in the automotive industry
5. Strategic alliences between automotive companies.
6. Automotive engineering - status and trend
7. Mobility concepts
8. Added services in the automotive sector
The student can
-knows the differences in the global automotive market and can analyse a market situation of an single country by key performance indicators
- is able to define the product developement process of automotive companies and can set-up the necessary organizational project structure
-knows and can apply basic methods to improve the brand management of a company
-can evaluate the advantages and disadvantages of strategic alliences
-can explain and analyze an automotive supply chain
-knows future trends in the automotive business and can asses the trennds for a company
-participating international teams
4 semesters of studying in business or a technical topic
- Jens Diehlmann, Joachom Häcker (2013): Automotive Management, Oldenbourg
- M. Kennedey (2010): Product development for the lean enterprise, Oaklea Press
- M. Greiner (2015): Automotive Supply Chain Management in the Internet of Things,
- Bernhard Ebel, Markus B. Hofer (2014: Automtotive Management, SpringerGabler
see opal