Deutsch
W414 – International Business Environment & Communication
International Business Environment & Communication
Version: 1
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Dr. phil. Kerstin Kathy Meyer-Ross
kerstin-kathy.meyer-ross(at)htw-dresden.de
in units "International Business Communication (engl.)", "International Business Environment (engl.)"
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
in units "International Business Communication (engl.)", "International Business Environment (engl.)"
English
in unit "International Business Communication (engl.)"
English
in unit "International Business Environment (engl.)"
5.00 Credits
2.50 Credits in unit "International Business Communication (engl.)"
2.50 Credits in unit "International Business Environment (engl.)"
150 hours
75 hours in unit "International Business Communication (engl.)"
75 hours in unit "International Business Environment (engl.)"
4.00 SWS (2.00 SWS Lecture | 2.00 SWS Seminar)
2.00 SWS (1.00 SWS Lecture | 1.00 SWS Seminar) in unit "International Business Communication (engl.)"
2.00 SWS (1.00 SWS Lecture | 1.00 SWS Seminar) in unit "International Business Environment (engl.)"
90.00 hours
45.00 hours in unit "International Business Communication (engl.)"
45.00 hours in unit "International Business Environment (engl.)"
Alternative examination - Business game
Examination duration: 15 min | Weighting: 50 % | Tested in English language
in unit "International Business Communication (engl.)"
Alternative examination - Paper
Weighting: 50 % | Tested in English language
in unit "International Business Environment (engl.)"
Lecture, group discussion, simulation
Unit "International Business Environment (engl.)":Lectures The basic principles, concepts and theories will be presented during lectures.
Readings There are chapters from the main textbooks and some additional readings which support the concepts presented in the lectures.
Worked examples and problems Application of the course concepts is reinforced using mini-cases, problems and examples.
Case Studies Students prepare case assignments prior to the scheduled case discussion. Students will be asked questions relating to the case and are expected to present their arguments and reasoning.
Seminars Students may be responsible for preparing and delivering seminars on specific strategic issues in international business.
Essay Students produce an academic essay based on one of the module topic areas.
ppt
Unit "International Business Environment (engl.)":Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
Intercultural Differences, International Meetings, The Six Thinking Hats
Communication Models, Active Listening, Storytelling
Diversity, Time- and Self-Management, Motivation, Creativity Techniques
Unit "International Business Environment (engl.)":In an increasingly complex world, understanding the dynamics and velocity of the business environment is a key skill set that managers must develop.
The module will cover the following broad areas:
Uncertainty and Resource munificence
Context analysis and issue framing
Links to strategy development and strategic decision making
International and intercultural communication
Unit "International Business Environment (engl.)":The aim of the module is to critically explore current and emerging trends and issues in the international business context and to understand how they are affecting, and will affect, international business organisations.
After successfully completing the module the student will be able to:
1. critically analyse and evaluate trends and issues
2. understand the holistic nature of the business context
3. apply tools which help the strategist to manage complexity and uncertainty.
Critical and holistic reflection about the business environment and its impact on international firms
Analytical skills – especially soft factors
Data analysis and synthesis
Creativity – ‚stepping outside of the box‘
English level C1
English level B2
- E. de Bono: The six thinking hats, Back Bay Books; Auflage: Revised and Upd. (13. September 1999), ISBN-13: 978-0316178310.
- Thomas Gordon: Managerkonferenz (Leader Effectiveness Training L.E.T.), deutsche Erstausgabe bei Hoffmann und Campe, 1979, ISBN 3-453-60000-2
- Annette Simmons: The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling. Basic Books; Auflage: Revised ed. (4. April 2006). ISBN-13: 978-0465078073
The following textbooks are recommended for supporting and complementing the module lectures:
Mauro Guillen & Emilio Ontiveros, Global Turning Points, 2nd ed. Cambridge University Press, 2016.
Kees van der Heijden, Scenarios: the art of strategic conversation, Wiley, 2004.
none
Unit "International Business Environment (engl.)":Module materials are available on Portal Sachsen (OPAL)