W414 – International Business Environment & Communication

Module
International Business Environment & Communication
International Business Environment & Communication
Module number
W414
Version: 1
Faculty
Business Administration
Level
Bachelor/Diploma
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de

Lecturer(s)

Dr. phil. Kerstin Kathy Meyer-Ross
kerstin-kathy.meyer-ross(at)htw-dresden.de
Lecturer in: "International Business Communication (engl.)" ,"International Business Environment (engl.)"

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer in: "International Business Communication (engl.)" ,"International Business Environment (engl.)"

Course language(s)

English
in "International Business Communication (engl.)"

English
in "International Business Environment (engl.)"

ECTS credits

5.00 credits
2.50 credits in "International Business Communication (engl.)"
2.50 credits in "International Business Environment (engl.)"

Workload

150 hours
75 hours in "International Business Communication (engl.)"
75 hours in "International Business Environment (engl.)"

Courses

4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar)
2.00 SCH (1.00 SCH Lecture | 1.00 SCH Seminar) in "International Business Communication (engl.)"
2.00 SCH (1.00 SCH Lecture | 1.00 SCH Seminar) in "International Business Environment (engl.)"

Self-study time

90.00 hours
45.00 hours in "International Business Communication (engl.)"
45.00 hours in "International Business Environment (engl.)"

Pre-examination(s)
None
Examination(s)

Alternative examination - Simulation game
Examination time: 15 min | Weighting: 50% | tested in English language
in "International Business Communication (engl.)"

Alternative examination - Paper
Weighting: 50% | tested in English language
in "International Business Environment (engl.)"

Form of teaching
International Business Communication (engl.):

Lecture, group discussion, simulation

International Business Environment (engl.):

Lectures The basic principles, concepts and theories will be presented during lectures. 

Readings There are chapters from the main textbooks and some additional readings which support the concepts presented in the lectures.

Worked examples and problems Application of the course concepts is reinforced using mini-cases, problems and examples.

Case Studies Students prepare case assignments prior to the scheduled case discussion. Students will be asked questions relating to the case and are expected to present their arguments and reasoning.

Seminars Students may be responsible for preparing and delivering seminars on specific strategic issues in international business.

Essay Students produce an academic essay based on one of the module topic areas.

Media type
International Business Communication (engl.):

ppt

International Business Environment (engl.):

Lecture slides are in PPT format.

Where appropriate, guest lectures and AV material will be used.

Instruction content/structure
International Business Communication (engl.):

Intercultural Differences, International Meetings, The Six Thinking Hats

Communication Models, Active Listening, Storytelling

Diversity, Time- and Self-Management, Motivation, Creativity Techniques

International Business Environment (engl.):

In an increasingly complex world, understanding the dynamics and velocity of the business environment is a key skill set that managers must develop.

The module will cover the following broad areas:

Uncertainty and Resource munificence

Context analysis and issue framing

Links to strategy development and strategic decision making

Qualification objectives
International Business Communication (engl.):

International and intercultural communication

International Business Environment (engl.):

The aim of the module is to critically explore current and emerging trends and issues in the international business context and to understand how they are affecting, and will affect, international business organisations.

After successfully completing the module the student will be able to:

1. critically analyse and evaluate trends and issues

2. understand the holistic nature of the business context

3. apply tools which help the strategist to manage complexity and uncertainty.

Social and personal skills
International Business Environment (engl.):

Critical and holistic reflection about the business environment and its impact on international firms

Analytical skills – especially soft factors

Data analysis and synthesis

Creativity – ‚stepping outside of the box‘

Special admission requirements
No information
Recommended prerequisites

English level C1

English level B2

Continuation options
No information
Literature
International Business Communication (engl.):
International Business Environment (engl.):

The following textbooks are recommended for supporting and complementing the module lectures:

Mauro Guillen & Emilio Ontiveros, Global Turning Points, 2nd ed. Cambridge University Press, 2016.

Kees van der Heijden, Scenarios: the art of strategic conversation, Wiley, 2004.

Current teaching resources
International Business Communication (engl.):

none

International Business Environment (engl.):

Module materials are available on Portal Sachsen (OPAL)

Notes
No information