W471 – Competitive Strategy
Module
Competitive Strategy
Competitive Strategy |
Module number
W471
Version: 3 |
Faculty
Business Administration
|
Level
Bachelor/Diploma
|
Duration
1 Semester
|
Semester
Winter semester
|
Module supervisor
Prof. Dr. Gerard Lewis |
Lecturer(s)
Prof. Dr. Gerard Lewis |
Course language(s)
English |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
|
Examination(s)
Written examination Alternative examination - Presentation |
Form of teaching
Lectures |
Media type
No information
|
Instruction content/structure
Directed Study:
The module lectures will cover the following main areas:
Understanding the Business Context
Understanding Industries
The resource based view
The Value Chain
Competitive advantage
Competitor Strategy
Self Study: Readings and case studies are assigned which complement the lecture material. |
Qualification objectives
The aim of the module is to provide a conceptual understanding of the frameworks and tools which help practicing managers to develop competitive strategies and competitive advantage. |
Social and personal skills
No information
|
Special admission requirements
No information
|
Recommended prerequisites
Language: B2, TOEFL 550 or equivalent Competitive Strategy is a capstone module and requires the application of many areas from the IB degree programme. |
Continuation options
No information
|
Literature
The following textbooks are recommended for supporting and complementing the module lectures. Limited copies of these books are available in the HTW library. Please be sensible about their use and availability: Also recommended are the following books which will go into more breadth and depth about a number of topics presented during the module: Students are expected to do research in the library and on the internet in order to provide the necessary academic and practitioner sources for their project. |
Current teaching resources
Module materials are available on Portal Sachsen (OPAL) |
Notes
The module is completely taught in English. The module is multi-disciplinary and can be applied to the competitive strategy of business units in almost any market and industry. It also requires students to take a more holistic view of business in an international context. The module is especially relevant for those who wish to make a career in strategy / general management. |
Link to course/learning resources in OPAL
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