Deutsch
W940 – Strategic Business Simulation
Strategic Business Simulation
Version: 2
Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Prof. Dr. rer. pol. Torsten Gonschorek
torsten.gonschorek(at)htw-dresden.de
English
5.00 Credits
150 hours
4.00 SWS (4.00 SWS Seminar)
90.00 hours
Alternative examination - Portfolio
Weighting: 100 % | Tested in English language
- Decision-making in a team using a computer-assisted simulation
game
- mainly group projects, presentations
- partly discussion, debate, lecture
Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management
Corporate mission statement (vision, mission and goals)
Identification and evaluation of opportunities and risks
Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity)
International marketing mix
Human resource planning, productivity and staff turnover
Procurement management (make-or-buy decisions, global sourcing, delivery priorities)
Capacity planning
Investment planning
Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems)
Visualization of strategies
If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts
Preparation and conduct of an annual general meeting
Professional and scientific qualification
Graduates have learned to integrate uncertainty into strategic issues (general corporate strategy, innovation, knowledge management).
Graduates develop intercultural expertise and empathy, especially in multicultural teams. They can communicate competently in the English language. They are able to evaluate, optimise and manage international projects and processes across borders.
Ability to take up qualified gainful employment
Graduates possess the ability to generate the necessary information from extensive data and to make well-founded (strategic) decisions.
Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner.
Graduates can think and act entrepreneurially and formulate strategies independently.
Graduates can organise themselves and show teamwork and leadership skills.
Ability to engage in social activities
Graduates are able to recognise the goals of stakeholders in the business environment and know methods to integrate their interests into business activities.
Graduates are able to consider, assess and integrate the economic, ecological and social dimensions in (strategic) decisions.
Personality development
Graduates have learned to assess their own strengths and weaknesses as well as their impact on others and to act according to their personal resources.
Against this background, graduates are able to make conscious and reflective strategic decisions and apply methods to implement them.
Giving presentations
Dealing with diversity of a group; decision-making in teams
Dealing with complex decisions under uncertainty
General knowledge in the following topics is absolutely essential:
general business administration, general management, financial
accounting, cost accounting, financing, investment rules.
Languages: TOEFL 550 or equivalent,
OPAL Lernressource von Prof. Sattler:
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295
This module is entirely taught in English.