W941 – Innovation Management

Module
Innovation Management
Innovation Management
Module number
W941
Version: 2
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer semester
Module supervisor

Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de

Lecturer(s)

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Lecturer in: "Innovation Management"

Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de
Lecturer in: "Innovation Management"

Course language(s)

English
in "Innovation Management"

ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar)

Self-study time

90.00 hours

Pre-examination(s)
None
Examination(s)

Alternative examination - Documentary work
Module examination | Weighting: 100% | tested in English language
in "Innovation Management"

Form of teaching

Comprehensive lectures with input sesions, discussions, exercises, and project learning

Media type

Mix of PowerPoint presentations, computer work, and panel discussion

Instruction content/structure

The course "Innovation Management" provides a comprehensive introduction into the Innovation Process, including the three steps idea creation, idea evaluation, and idea execution (part 1). Beside studying the theoretical framework, we will apply the knowledge at practical workshops and case studies. Additionally, the transfer and marketing of new ideas and inventions will be considered (part 2). All in all, the outline of the course consists four parts:

  1. Idea creation (Creativity & Invention)
  2. Idea evaluation (Financials & Non-financials)
  3. From Invention to Innovation (Design & Validation)
  4. Innovation commercialization (Marketing)
Qualification objectives

Knowledge and understanding
(professional competence)

Graduates have the ability to analyze (international) markets and trends and to derive product strategies from them. This is done using modern methods, e.g. Big Data.

Graduates possess central competencies in management and engineering to manage international projects for the optimization of value creation processes.

Use, application and generation of knowledge
(methodological competence)

Graduates have learned relevant tools and methods to plan and manage new product launches.

Graduates will be able to apply knowledge gained during their studies in a targeted and practical manner to resolve conflicting goals. This includes working in presence as well as in virtual space.

Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner.

Communication and cooperation
(social competence)

Graduates are able to organize themselves and demonstrate strong teamwork and leadership skills. This applies to situations in reality as well as in the virtual environment (online meeting, social media).

The subject-related further development of the English language was specifically promoted among the graduates.

Graduates are able to explain complex technical and economic contexts in a target group-specific manner.

Scientific self-understanding / professionalism
(Self-competence and personal development)

Graduates have acquired interdisciplinary competence and recognized its importance for entrepreneurial action.

The graduates possess skills and know-how which support a confident appearance towards customers and suppliers.

Social and personal skills

The participants are able to improve their soft skills, e.g.

  • Working in interdisciplinary teams
  • Solving real-life problems
  • Developing entrepreneurial skills
Special admission requirements
No information
Recommended prerequisites

Fundamentals of project & process management

Continuation options
No information
Literature

Hauschildt, J./ Salomo, S.: Innovationsmanagement, Vahlen 2010

Keller, K.L.: Strategic Brand Management, Pearson 2012

Orloff, M.A.: Modern TRIZ, Springer 2012

Tidd, J./ Bessant, J.: Managing Innovation, Wiley 2013

Current teaching resources

Scripts, templates, and handouts are provided via OPAL

Notes

Innovationmanagement  and Marketingmanagement  are among the key challenges for companies, enabling them to differentiate and outpace the competition. Think of marketing and innovation like a pair of gears that work together to move the entrepreneurial success engine forward.

Innovation without marketing and marketing without innovation cannot be successful, which is why both should be considered together. So the modul International Marketing Management fits well with the module Innovation Management, and vice versa.