W414 – International Business Environment & Communication

Module
International Business Environment & Communication
International Business Environment & Communication
Module number
W414
Version: 2
Faculty
Business Administration
Level
Bachelor/Diploma
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer(s)

Dr. phil. Kerstin Kathy Meyer-Ross
kerstin-kathy.meyer-ross(at)htw-dresden.de
Lecturer in: "International Business Communication (engl.)" ,"International Business Environment (engl.)"

Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Lecturer in: "International Business Communication (engl.)" ,"International Business Environment (engl.)"
Course language(s)

English
in "International Business Communication (engl.)"

English
in "International Business Environment (engl.)"
ECTS credits

5.00 credits
2.50 credits in "International Business Communication (engl.)"
2.50 credits in "International Business Environment (engl.)"
Workload

150 hours
75 hours in "International Business Communication (engl.)"
75 hours in "International Business Environment (engl.)"
Courses

4.00 SCH (2.00 SCH Lecture | 2.00 SCH Seminar)
2.00 SCH (1.00 SCH Lecture | 1.00 SCH Seminar) in "International Business Communication (engl.)"
2.00 SCH (1.00 SCH Lecture | 1.00 SCH Seminar) in "International Business Environment (engl.)"
Self-study time

90.00 hours
45.00 hours in "International Business Communication (engl.)"
45.00 hours in "International Business Environment (engl.)"
Pre-examination(s)
None
Examination(s)

Alternative examination - Simulation game
Examination time: 15 min | Weighting: 50% | tested in English language
in "International Business Communication (engl.)"

Alternative examination - Project
Weighting: 50% | tested in English language
in "International Business Environment (engl.)"
Form of teaching
International Business Communication (engl.):

Lectures The basic principles, concepts and theories will be presented during lectures and online. 

Readings There are some additional readings which support the concepts presented in the lectures.

Workshops Students are expected to participate in workshops on specific strategic issues and industries in international business.

Simulation Students produce a screenplay on a combination of the module topic areas.

International Business Environment (engl.):

Lectures The basic principles, concepts and theories will be presented during lectures and online. 

Readings There are some additional readings which support the concepts presented in the lectures.

Worked examples and problems Application of the course concepts is reinforced using mini-cases, problems and examples.

Workshops Students are expected to participate in workshops on specific strategic issues and industries in international business.

Poster Students produce a poster based on a combination of the module topic areas.
Media type
International Business Communication (engl.):

Lecture slides are in PPT/PDF format.
Where appropriate, AV material will be used/recommended.

International Business Environment (engl.):

Lecture slides are in PPT format.
Where appropriate, AV material will be used.
Instruction content/structure
International Business Communication (engl.):

International and intercultural communication:

Simulations: Ecotonos + Culture Qs

Theoretical approaches: E. Hall, 4 Layers of Diversity, Bolton-Dülfer Pyramid

Introduction: Perception, Reframing, Awareness Wheel, Respect and Trust

Communication: Active Listening, Storytelling, Humble Inquiry

International Business Environment (engl.):

In an increasingly complex world, understanding the dynamics and velocity of the business environment is a key skill set that managers must develop.

The module will cover the following broad areas:
Context analysis and issue framing
Links to strategy development and strategic decision making
Qualification objectives
International Business Communication (engl.):

After successfully completing the module the student will be able to:

1. critically analyse and evaluate communication within international business context

2. understand different business approches through communication

3. apply tools which help to communicate effortlessly between cultures

International Business Environment (engl.):

The aim of the module is to critically explore current and emerging trends and issues in the international business context and to understand how they are affecting, and will affect, international business organisations.

After successfully completing the module the student will be able to:
1. critically analyse and evaluate trends and issues
2. understand the holistic nature of the business context
3. apply tools which help the strategist to manage complexity and uncertainty.
Social and personal skills
International Business Communication (engl.):

Critical and holistic reflection about the intercultural business communication and its impact on international firms.
International and intercultural communication
Creativity – ‚stepping outside of the box‘

International Business Environment (engl.):

Critical and holistic reflection about the business environment and its impact on international firms.
Analytical skills – especially soft factors
Data analysis and synthesis
Creativity – ‚stepping outside of the box‘
Special admission requirements
No information
Recommended prerequisites

English level B2/C1
Continuation options
No information
Literature
International Business Communication (engl.):
International Business Environment (engl.):

The following textbooks are recommended for supporting and complementing the module lectures:
Mauro Guillen & Emilio Ontiveros, Global Turning Points, 2nd ed. Cambridge University Press, 2016.
Kees van der Heijden, Scenarios: the art of strategic conversation, Wiley, 2004.
Current teaching resources
International Business Communication (engl.):

Module materials are available on Portal Sachsen (OPAL)

International Business Environment (engl.):

Module materials are available on Portal Sachsen (OPAL)
Notes
International Business Environment (engl.):

The module is taught completely in English.

The module is cross-functional in nature and has a high strategic emphasis. Therefore, the module draws upon basic knowledge from other subjects and requires students to take a more holistic and critical view of business and management in an international context.
Link to course/learning resources in OPAL
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/21303754752?27
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