Deutsch
W414 – International Business Environment & Communication
International Business Environment & Communication
Version: 2
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Dr. phil. Kerstin Kathy Meyer-Ross
kerstin-kathy.meyer-ross(at)htw-dresden.de
in units "International Business Communication (engl.)", "International Business Environment (engl.)"
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
in units "International Business Communication (engl.)", "International Business Environment (engl.)"
English
in unit "International Business Communication (engl.)"
English
in unit "International Business Environment (engl.)"
5.00 Credits
2.50 Credits in unit "International Business Communication (engl.)"
2.50 Credits in unit "International Business Environment (engl.)"
150 hours
75 hours in unit "International Business Communication (engl.)"
75 hours in unit "International Business Environment (engl.)"
4.00 SWS (2.00 SWS Lecture | 2.00 SWS Seminar)
2.00 SWS (1.00 SWS Lecture | 1.00 SWS Seminar) in unit "International Business Communication (engl.)"
2.00 SWS (1.00 SWS Lecture | 1.00 SWS Seminar) in unit "International Business Environment (engl.)"
90.00 hours
45.00 hours in unit "International Business Communication (engl.)"
45.00 hours in unit "International Business Environment (engl.)"
Alternative examination - Business game
Examination duration: 15 min | Weighting: 50 % | Tested in English language
in unit "International Business Communication (engl.)"
Alternative examination - Project
Weighting: 50 % | Tested in English language
in unit "International Business Environment (engl.)"
Lectures The basic principles, concepts and theories will be presented during lectures and online.
Readings There are some additional readings which support the concepts presented in the lectures.
Workshops Students are expected to participate in workshops on specific strategic issues and industries in international business.
Simulation Students produce a screenplay on a combination of the module topic areas.
Unit "International Business Environment (engl.)":Lectures The basic principles, concepts and theories will be presented during lectures and online.
Readings There are some additional readings which support the concepts presented in the lectures.
Worked examples and problems Application of the course concepts is reinforced using mini-cases, problems and examples.
Workshops Students are expected to participate in workshops on specific strategic issues and industries in international business.
Poster Students produce a poster based on a combination of the module topic areas.
Lecture slides are in PPT/PDF format.
Where appropriate, AV material will be used/recommended.
Lecture slides are in PPT format.
Where appropriate, AV material will be used.
International and intercultural communication:
Simulations: Ecotonos + Culture Qs
Theoretical approaches: E. Hall, 4 Layers of Diversity, Bolton-Dülfer Pyramid
Introduction: Perception, Reframing, Awareness Wheel, Respect and Trust
Communication: Active Listening, Storytelling, Humble Inquiry
Unit "International Business Environment (engl.)":In an increasingly complex world, understanding the dynamics and velocity of the business environment is a key skill set that managers must develop.
The module will cover the following broad areas:
Context analysis and issue framing
Links to strategy development and strategic decision making
After successfully completing the module the student will be able to:
1. critically analyse and evaluate communication within international business context
2. understand different business approches through communication
3. apply tools which help to communicate effortlessly between cultures
Unit "International Business Environment (engl.)":The aim of the module is to critically explore current and emerging trends and issues in the international business context and to understand how they are affecting, and will affect, international business organisations.
After successfully completing the module the student will be able to:
1. critically analyse and evaluate trends and issues
2. understand the holistic nature of the business context
3. apply tools which help the strategist to manage complexity and uncertainty.
Critical and holistic reflection about the intercultural business communication and its impact on international firms.
International and intercultural communication
Creativity – ‚stepping outside of the box‘
Critical and holistic reflection about the business environment and its impact on international firms.
Analytical skills – especially soft factors
Data analysis and synthesis
Creativity – ‚stepping outside of the box‘
English level B2/C1
- E. de Bono: The six thinking hats, Back Bay Books; Auflage: Revised and Upd. (13. September 1999), ISBN-13: 978-0316178310.
- Thomas Gordon: Managerkonferenz (Leader Effectiveness Training L.E.T.), deutsche Erstausgabe bei Hoffmann und Campe, 1979, ISBN 3-453-60000-2
- Annette Simmons: The Story Factor: Inspiration, Influence and Persuasion Through the Art of Storytelling. Basic Books; Auflage: Revised ed. (4. April 2006). ISBN-13: 978-0465078073
The following textbooks are recommended for supporting and complementing the module lectures:
Mauro Guillen & Emilio Ontiveros, Global Turning Points, 2nd ed. Cambridge University Press, 2016.
Kees van der Heijden, Scenarios: the art of strategic conversation, Wiley, 2004.
Module materials are available on Portal Sachsen (OPAL)
Unit "International Business Environment (engl.)":Module materials are available on Portal Sachsen (OPAL)
The module is taught completely in English.
The module is cross-functional in nature and has a high strategic emphasis. Therefore, the module draws upon basic knowledge from other subjects and requires students to take a more holistic and critical view of business and management in an international context.