Deutsch
W740 – Marketing Focus
Marketing Focus
Version: 1
Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
English
5.00 Credits
150 hours
4.00 SWS (2.00 SWS Lecture | 2.00 SWS Seminar)
90.00 hours
Alternative examination - Documentary work
Weighting: 100 % | Tested in English language
Flipped Classroom
Marketing is a constantly changing field and there are always new trends and technologies that surprise and excite us.
The task of marketing is to create a portfolio of services that is both efficient and creative, starting with innovation and ending with the servicing of products and services in a customer-centred and company goal-oriented manner:
From the use of artificial intelligence,
the Integration of sustainability and social responsibility into marketing
to User-generated Content (UGC) and so on.
If you want to know how to incorporate new trends into your marketing strategy, then you are right here:
Companies that use marketing trends can optimize their marketing strategies and increase their business success. It's important to keep customer loyalty in mind and use the latest technologies to stand out from the competition.
The program enables students to address current topics in marketing in the context of, for example economic and technological megatrends as well as changing customer needs and to derive consequences for later work in practical marketing.
The focus is on the dynamics of the market and customer needs.
Professional competence
-Apply, analyze and link theory- & practice-relevant subject contents
Methodological competence
-Problem solving & critical thinking
Social Skills
-Written communication
- Oral communication
- Cooperation in a team & dealing with conflicts
Self Competence
- Self-management & self-reflection
- Learning & Change
Opalfolder