WP03 – Business Asia: Business Asia I - V02.1
Module
Business Asia: Business Asia I - V02.1
Business Asia: Business Asia I - V02.1 |
Module number
[WP03]
Version: 1 |
Faculty
Business Administration
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Level
Bachelor
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Duration
1 Semester
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Semester
Winter semester
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Module supervisor
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Lecturer(s)
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Course language(s)
English |
ECTS credits
5.00 credits |
Workload
150 hours |
Courses
4.00 SCH (4.00 SCH Seminar) |
Self-study time
90.00 hours |
Pre-examination(s)
None
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Examination(s)
Alternative examination - Presentation |
Form of teaching
The use of E-Learning is ca. 30 %. Directed Study (Except Project): Self Study (Except Project): Project: Directed Study: Self Study: |
Media type
No information
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Instruction content/structure
Business Asia Project:
Directed Study: The Business Asia Project typically focuses on: 1. Extension of existing businesses into new markets 2. New business start-ups / development 3. International competitor analysis 4. Research into customer/consumer behaviour Self Study: The Business Asia Project is to be undertaken outside of class. Business in Asia:. Directed Study: The module lectures will cover the following main areas: The Global Trade & Investment Context Cultures & Institutions Managing and Organising International Business. Business Culture and Systems: Directed Study: 1. Introduction and scope of the Asian region 2. Consequences of culture on employment 3. HR issues in selected countries |
Qualification objectives
After successfully completing the module the student will possess a fundamental understanding of the Asian business context and cultures.
After successfully completing part 1 of the Business Asia Project the student will appreciate how to apply the IB Bachelor programme theory within the context of a live project for a client organisation.
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Social and personal skills
Schlüsselqualifikationen
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Special admission requirements
No information
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Recommended prerequisites
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Continuation options
No information
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Literature
Directed Study:
Overheads from the lectures will be made available to students and project groups. The following textbooks are recommended for supporting and complementing the module lectures: Hill, Charles W. L, Competing in the Global Marketplace, Boston Helen Deresky, International Management, Prentice Hall, New Jersey Christopher A. Bartlett and Sumantra Ghoshal, Transnational Management, McGraw Hill Self Study: Students are expected to do research with the client, in the library and on the internet in order to provide the necessary information base for the project as well as for the case studies and discussions. |
Current teaching resources
- |
Notes
The module "Business Asia I" is taught in English.
The module "Business Asia I" represents part 1 of the major module "Business Asia". The second part "Business Asia II" follows in the Summer Semester.
The Module Business Asia is multidisciplinary and has links to all areas of international business. Anyone considering a management career in Asia will benefit from the practical aspects of this module.
Lectures are supported and complemented with case studies and guest speakers. Live project with a client in Dresden / Saxony who wishes to develop their business in Asia.
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Link to course/learning resources in OPAL
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