English
W711 – Business Simulation Game (Unternehmensplanspiel)
Business Simulation Game
Version: 2
Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Prof. Dr. rer. pol. Torsten Gonschorek
torsten.gonschorek(at)htw-dresden.de
Englisch
5.00 Credits
150 Stunden
4.00 SWS (4.00 SWS Sonstiges)
105.00 Stunden
Alternative Prüfungsleistung - Planspiel
Wichtung: 100 % | Wird in englischer Sprache abgenommen
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Decision-making in a team using a computer-assisted simulation game (usually Unternehmensplanspiel TOPSIM) on significant market parameters and profit-determining parameters;
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mainly group projects: presentations, preparation of annual general meeting; development of market entry strategy and advertising concept;
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partly discussion, debate, lecture
Computer-assisted simulation game (usually Unternehmensplanspiel TOPSIM) of several companies competing with the increasing complexity of decision areas (marketing mix, R & D, investment, finance, purchasing and production, personnel, accounting).
Discussions on selected topics (situationally)
• If necessary, submittal of a restructuring plan
• Presentation of market entry strategies for a foreign market, Presentation of advertising concepts
• Conduct of an annual general meeting
Participants learn how to direct an enterprise with different areas such as accounting, production, marketing, human resources in different market conditions.
Participants acquire the following skills in group projects:
- Setting objectives, developing strategies and their implementation in a competitive situation
- Competitive analysis
- Dealing with complex decisions under uncertainty
- Formulation of a problem and developing problem solving skills
- Transfer of management data (e.g. business numbers) into target-aimed decisions
- Comprehensive thinking and acting in a simulated reality
- Decision-making in a team using computer-assisted planning models
Giving presentations
Dealing with diversity of a group; decision-making in teams
Dealing with complex decisions under uncertainty
Languages: TOEFL 550 or equivalent
general knowledge in the following topics is absolutely essential: general business administration, general management, financial accounting, cost accounting, financing, investment rules,
Participant's manual of TOPSIM
Participant's manual of TOPSIM
This module is entirely taught in English.