English
W532 – International Business Strategy - Concepts & Research
International Business Strategy - Concepts & Research
Version: 2
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Englisch
5.00 Credits
150 Stunden
4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
90.00 Stunden
Alternative Prüfungsleistung - Projekt
Wichtung: 100 % | Wird in englischer Sprache abgenommen
Lectures
The principles, concepts and theories will be presented during
lectures.
Readings
For many topics there are chapters from the module text books
and some additional readings which support the concepts
presented in the lectures.
Worked examples and problems
Application of the module materials is reinforced using mini-cases,
problems and examples.
Case Studies
Students preparecase assignments prior to the scheduled case
discussion. Students will be asked questions relating to the case
and are expected to present their arguments and reasoning.
International Business Project
A detailed approach to undertaking the International Business Project will be presented during the lectures.
Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
The module will cover the following topics:
Introduction to consulting
Introduction to project management
Project research tools
Globalisation & trade
Location advantages and risks
Transferable resource advantages
'Distance' in international business
Business entry strategy
Emerging markets
Responsibility & Ethics in IB
The aim of the module is to enable students to understand and
apply the frameworks and tools which help practicing managers
to develop a business internationally.
After successfully completing the module the student will be able
to:
1. understand and analyse the global context in which
international business activity takes place
2. assess the impact of location and distance on international strategy development.
3. evaluate the strategic options available for investment / market entry strategy.
After successfully completing the International Business Strategy Project the student will appreciate how to apply the IB Bachelor programme theory within the context of a live project for a client organisation.
Development of analytical and problem solving skills within a
strategic context.
Project management skills.
Client management skills
Presentation and report writing skills.
Creativity - 'stepping outside of the box' is the essence of successful business strategy.
English level C1
International Business Strategy is a capstone module which requires the application of many areas from the previous semesters of the Bachelor degree programme.
English level B2, TOEFL 550 or equivalent
The following textbooks are recommended for supporting and
complementing the module lectures.
Main Texts:
• Hill, Charles W. L, Competing in the Global Marketplace, Boston
• Helen Deresky, International Management, Prentice Hall, New
Jersey
Supporting Reading:
• Christopher A. Bartlett and Paul W. Beamish, Transnational
Management, McGraw-Hill
Module materials are available on Portal Sachsen (OPAL)
International Business Strategy is cross-functional in nature and has a high strategic emphasis. Therefore the module draws upon basic knowledge from other subjects and requires students to take a more holistic view of business and management in an international context.
The module provides an important insight into international
corporations and international management. The module is
especially relevant for those who wish to make an international
career in strategy / general management.