English
W934 – Strategy and Sustainability
Strategy and Sustainability
Version: 1
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Prof. Dr. Gerard Lewis
gerard.lewis(at)htw-dresden.de
Englisch
5.00 Credits
150 Stunden
4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
90.00 Stunden
Alternative Prüfungsleistung - Referat
Prüfungsdauer: 20 min | Wichtung: 50 % | Wird in englischer Sprache abgenommen
Schriftliche Prüfungsleistung
Prüfungsdauer: 90 min | Wichtung: 50 % | Wird in englischer Sprache abgenommen
Lectures. The principles, concepts and theories will be presented during lectures.
Readings. For many topics there are chapters from the module text books and some additional readings which support the concepts presented in the lectures.
Worked examples and problems. Application of the module materials is reinforced using mini-cases, problems and examples.
Case Studies. Students prepare case assignments prior to the scheduled case discussion. Students will be asked questions relating to the case and are expected to present their arguments and reasoning.
Project. Students will be required to work throughout the semester on a project which identifies and assesses how the corporation's strategy is creating value for stakeholders.
Project Presentation. Student teams make a 20 minute presentation which conveys the essential project information, findings and recommendations to a senior executive as concisely as possible.
Lecture slides are in PPT format.
Where appropriate, guest lectures and AV material will be used.
The module will cover the following topics:
- The multi-business corporation
- Strategic scope
- The role of the corporate centre
- Realising corporate strategy
- Assessing corporate performance
- Corporate sustainability
The aims of the module are:
- To enable students to develop a strategy for a multi-business corporation which is focused on providing stakeholder value in a transparent and equitable manner.
- To sensitise students to the dimensions and complexity of the global business context.
After successfully completing the module the student will be able to:
- Assess corporate performance.
- Develop a corporate strategy.
- Integrate sustainability issues into corporate strategy development.
Development of analytical and problem solving skills within an strategic context.
Project management skills.
Presentation skills.
Systemic / Holistic thinking.
Accounting for social and ecological issues in strategy development.
Bachelor level module in Business Strategy, Strategic Management or similar
Corporate Strategy requires the application of many areas from a general degree in Business and Management at the Bachelor level.
The following textbooks are recommended for supporting and complementing the module lectures.
Main Texts:
Corporate Strategy: A resource-based approach, Collis & Montgomery, McGraw-Hill Irwin, Boston.
Goold, Campbell & Alexander. Corporate Level Strategy. John Wiley, New York. 1994.
Supporting Reading:
Andrew Crane & Dirk Matten, Business Ethics, OUP.
Johnson, Scholes & Whittington, Exploring Corporate Strategy.
Robert Grant, Contemporary Strategy Analysis.
Module materials are available on Portal Sachsen (OPAL)
Strategy and Sustainability is cross-functional in nature and has a high strategic emphasis. Therefore the module draws upon basic knowledge from other subjects and requires students to take a more holistic view of business and management in an international context.
The module provides an important insight into international corporations, strategic management and sustainability. The module is especially relevant for those who wish to make an international career in strategy / general management.