English
W940 – Strategic Business Simulation
Strategic Business Simulation
Version: 1
Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Englisch
5.00 Credits
150 Stunden
4.00 SWS (4.00 SWS Übung)
90.00 Stunden
Alternative Prüfungsleistung - Portfolio
Wichtung: 100 % | Wird in englischer Sprache abgenommen
- Decision-making in a team using a computer-assisted simulation
game
- mainly group projects, presentations
- partly discussion, debate, lecture
Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management
Corporate mission statement (vision, mission and goals)
Identification and evaluation of opportunities and risks
Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity)
International marketing mix
Human resource planning, productivity and staff turnover
Procurement management (make-or-buy decisions, global sourcing, delivery priorities)
Capacity planning
Investment planning
Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems)
Visualization of strategies
If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts
Preparation and conduct of an annual general meeting
Students are able to recognize and consider internal and external conditions for business success in a dynamic and complex competitive environment, select and implement strategies to achieve targets, evaluate business data, conduct effective decision-making in a team, assess the implications of decisions, evaluate the market attractiveness and market barriers, select the suitable forms of market entry, develop and implement a strategy for market development, identify and analyze changed market conditions for flexible and agile strategy adaptation, plan and monitor machine capacity and human resource capacity, interpret results using managerial account
Giving presentations
Dealing with diversity of a group; decision-making in teams
Dealing with complex decisions under uncertainty
General knowledge in the following topics is absolutely essential:
general business administration, general management, financial
accounting, cost accounting, financing, investment rules.
Languages: TOEFL 550 or equivalent,
OPAL Lernressource von Prof. Sattler:
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295
OPAL Lernressource von Prof. Gonschorek
https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/21690712076
This module is entirely taught in English.