W940 – Strategic Business Simulation

Modul
Strategic Business Simulation
Strategic Business Simulation
Modulnummer
W940
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Sommer- und Wintersemester
Modulverantwortliche/-r

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de

Dozent/-in(nen)

Prof. Dr. oec. publ. Wolfgang Sattler
wolfgang.sattler(at)htw-dresden.de
Dozent/-in in: "Strategic Business Simulation"

Prof. Dr. rer. pol. Torsten Gonschorek
torsten.gonschorek(at)htw-dresden.de
Dozent/-in in: "Strategic Business Simulation"

Lehrsprache(n)

Englisch
in "Strategic Business Simulation"

ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Übung)

Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Portfolio
Wichtung: 100% | wird in englischer Sprache abgenommen
in "Strategic Business Simulation"

Lehrform

 - Decision-making in a team using a computer-assisted simulation

game

- mainly group projects, presentations

- partly discussion, debate, lecture

Medienform
Keine Angabe
Lehrinhalte/Gliederung

Computer-assisted simulation game involving high complexity of decision areas with a specific focus on strategic issues of several competing companies with a specific focus on international and strategic management

Corporate mission statement (vision, mission and goals)

Identification and evaluation of opportunities and risks

Strategic marketing in several foreign markets (competitor analysis, marketing mix, product life cycles and corporate identity)

International marketing mix

Human resource planning, productivity and staff turnover

Procurement management (make-or-buy decisions, global sourcing, delivery priorities)

Capacity planning

Investment planning

Finance and accounting (cost accounting, break-even analysis, financial planning, balance sheets, income statements, cash flow statements and indicator systems)

Visualization of strategies

If necessary, submittal of a restructuring plan, preparation of market entry strategies and advertising concepts

Preparation and conduct of an annual general meeting

 

Qualifikationsziele

Students are able to recognize and consider internal and external conditions for business success in a dynamic and complex competitive environment, select and implement strategies to achieve targets, evaluate business data, conduct effective decision-making in a team, assess the implications of decisions, evaluate the market attractiveness and market barriers, select the suitable forms of market entry, develop and implement a strategy for market development, identify and analyze changed market conditions for flexible and agile strategy adaptation, plan and monitor machine capacity and human resource capacity, interpret results using managerial account

Sozial- und Selbstkompetenzen

Giving presentations

Dealing with diversity of a group; decision-making in teams

Dealing with complex decisions under uncertainty

Besondere Zulassungsvoraussetzung
Keine Angabe
Empfohlene Voraussetzungen

General knowledge in the following topics is absolutely essential:

general business administration, general management, financial

accounting, cost accounting, financing, investment rules.

Languages: TOEFL 550 or equivalent,

Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

keine

Aktuelle Lehrressourcen

OPAL Lernressource von Prof. Sattler:

https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/18225004560/CourseNode/83139228332295

OPAL Lernressource von Prof. Gonschorek

https://bildungsportal.sachsen.de/opal/auth/RepositoryEntry/21690712076

Hinweise

This module is entirely taught in English.