English
W941 – Innovation Management
Innovation Management
Version: 1
Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de
Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Prof. Dr. rer. pol. Swen Günther
swen.guenther(at)htw-dresden.de
Englisch
5.00 Credits
150 Stunden
4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
90.00 Stunden
Alternative Prüfungsleistung - Beleg
Wichtung: 100 % | Wird in englischer Sprache abgenommen
Comprehensive lectures with input sesions, discussions, exercises and project learning
Mix of PowerPoint presentations, computer work, and panel painting
The agenda sticks to the generic innovation process, including the following four parts
- Idea creation (Creativity & Invention)
- Idea evaluation (Financials & Non-financials)
- From Invention to Innovation (Design & Validation)
- Innovation commercialization / Marketing
The objective of the course is to enable participants to
- Gain profund knowledge about innovation management
- Recognize and apply relevant tools of innovation management
- Install and manage an innovation process in a global environment
The participants are able to improve their soft skills, e.g.
- Working in interdisciplinary teams
- Solving real-life problems
- Developing entrepreneurial skills
Fundamentals of project & process management
Tidd, J./ Bessant, J. (2013): Managing Innovation, Wiley
Orloff, M.A. (2012): Modern TRIZ, Springer
Keller, K.L. (2012): Strategic Brand Management, Pearson
Scripts, templates, and handouts are provided via OPAL
Innovationmanagement and Marketingmanagement are among the key challenges
for companies, enabling them to differentiate and outpace the competition. Think of marketing and innovation like a pair of gears that work together to move the entrepreneurial success engine forward.
Innovation without marketing and marketing without innovation cannot be successful,
which is why both should be considered together. So the modul International Marketing Management fits well with the modul Innovation Management, and vice versa.
The modul International Marketing Management includes CSR based Marketing Strategies and Techniques to attract Customers and Customer's Loyalty, and provides insights into profitable brand strategies.