Knowledge and understanding
(professional competence)

Graduates have the ability to analyze (international) markets and trends and to derive product strategies from them. This is done using modern methods, e.g. Big Data.

Graduates possess central competencies in management and engineering to manage international projects for the optimization of value creation processes.

Use, application and generation of knowledge
(methodological competence)

Graduates have learned relevant tools and methods to plan and manage new product launches.

Graduates will be able to apply knowledge gained during their studies in a targeted and practical manner to resolve conflicting goals. This includes working in presence as well as in virtual space.

Graduates have learned to independently break down complex operational tasks into subtasks and solve them in a company-related manner.

Communication and cooperation
(social competence)

Graduates are able to organize themselves and demonstrate strong teamwork and leadership skills. This applies to situations in reality as well as in the virtual environment (online meeting, social media).

The subject-related further development of the English language was specifically promoted among the graduates.

Graduates are able to explain complex technical and economic contexts in a target group-specific manner.

Scientific self-understanding / professionalism
(Self-competence and personal development)

Graduates have acquired interdisciplinary competence and recognized its importance for entrepreneurial action.

The graduates possess skills and know-how which support a confident appearance towards customers and suppliers.