W740 – Marketing Focus

Modul
Marketing Focus
Marketing Focus

Hinweis: Das Modul wird erstmals im Wintersemester 2025/26 angeboten.
Modulnummer
W740
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Bachelor/Diplom
Dauer
1 Semester
Turnus
Wintersemester
Modulverantwortliche/-r

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Dozent/-in(nen)

Prof. Dr. rer. pol. Anja Stöhr
anja.stoehr(at)htw-dresden.de
Lehrsprache(n)

Englisch
in "Marketing Focus"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (2.00 SWS Vorlesung | 2.00 SWS Übung)
Selbststudienzeit

90.00 Stunden

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

Alternative Prüfungsleistung - Belegarbeit
Modulprüfung | Wichtung: 100% | wird in englischer Sprache abgenommen
in "Marketing Focus"
Lehrform

Flipped Classroom
Medienform
Keine Angabe
Lehrinhalte/Gliederung

Marketing is a constantly changing field and there are always new trends and technologies that surprise and excite us.

The task of marketing is to create a portfolio of services that is both efficient and creative, starting with innovation and ending with the servicing of products and services in a customer-centred and company goal-oriented manner:

From the use of artificial intelligence,

the Integration of sustainability and social responsibility into marketing

to User-generated Content (UGC) and so on.

If you want to know how to incorporate new trends into your marketing strategy, then you are right here:

Companies that use marketing trends can optimize their marketing strategies and increase their business success. It's important to keep customer loyalty in mind and use the latest technologies to stand out from the competition.
Qualifikationsziele

The program enables students to address current topics in marketing in the context of, for example economic and technological megatrends as well as changing customer needs and to derive consequences for later work in practical marketing.

The focus is on the dynamics of the market and customer needs.

Professional competence
-Apply, analyze and link theory- & practice-relevant subject contents
Methodological competence
-Problem solving & critical thinking
Sozial- und Selbstkompetenzen

Social Skills
 -Written communication
- Oral communication
- Cooperation in a team & dealing with conflicts

Self Competence
- Self-management & self-reflection
- Learning & Change
Besondere Zulassungsvoraussetzung
Empfohlene Voraussetzungen
Fortsetzungsmöglichkeiten
Literatur
Keine
Aktuelle Lehrressourcen

Opalfolder
Hinweise
Keine Angabe
Link zu Kurs/Lernressourcen im OPAL
Detailansicht schließen
© Modulux (Version 4.3)